Event PR Strategy: Before, During, and After
Event PR Strategy: Before, During, and After By Jennifer Howard, Evolve PR and Marketing Successful event PR isn’t just about generating buzz — it’s about creating sustained visibility before, during, and long after the event ends. Whether you’re launching a new product, hosting a corporate gathering, or organizing a community event, a well-crafted event PR […]
Mastering Media Training: Key Tips to Shine in Interviews
Mastering Media Training Tips to Shine in Interviews By Kwyn Lowe, Evolve PR and Marketing In today’s fast-paced media landscape, being interviewed can be both an exciting and daunting experience. Whether it’s a live TV segment, a podcast, or a print interview, knowing how to handle the spotlight can significantly impact how your message is […]
The Best Uses for a Press Release According to a Publicist
The Best Uses for a Press Release According to a Publicist By Claire Natale, Director Evolve PR and Marketing Many public relations terms get thrown around by clients or others who are not in the industry. The best uses for a press release, pitch, and media alert are a few that can be confused or […]
Leveraging Current Events in PR the Right Way
Leveraging Current Events in PR the Right Way By Kaylin Dunnett, Senior Account Manager at Evolve PR and Marketing Leveraging current events in PR is a powerful strategy. News constantly flows through public consciousness, inspiring ideas, conversations, and actions. PR professionals should regularly use it when pitching, and business owners or managers can use it […]
Crisis Communications Plan for Business
Crisis Communications Plan for Business By Kwyn Lowe, senior account executive at Evolve PR and Marketing If there’s one thing we’ve learned in our 13 years as a business, it’s that a crisis can emerge at any time, putting your business or organization in the spotlight for all the wrong reasons. Whether it’s a local […]
Why PR Matters During a Recession: Insights From a Public Relations Consultant
Why PR Matters During a Recession: Insights From a Public Relations Consultant By Ivana Morales, senior account executive Evolve PR and Marketing Why PR matters during a recession is a lesson many businesses learn the hard way. In times of economic uncertainty, companies must make difficult decisions about where to cut costs. Public relations is […]
What to Expect During Your First PR Meeting
What to Expect During Your First PR Meeting By Grace Fuerte, Evolve PR and Marketing Partnering with a public relations professional or agency is an exciting step toward elevating your brand’s presence and achieving your goals. Whether you’re looking to build awareness, launch a product, or manage a challenge, the first PR meeting is where […]
PR Strategies: Three Tips for Mastering a Live TV Interview
PR Strategies: Three Tips for Mastering a Live TV Interview By Kaylin Dunnett, Evolve PR and Marketing Participating in a live TV interview can be an impactful moment in a client’s PR campaign and allows for a brand or expert to add a personal touch to products or services. Whether you’re a seasoned spokesperson or […]
PR Strategies: Why You Should Apply for Awards
PR Awards Strategy: Why You Should Apply By Claire Natale, Evolve PR and Marketing As a publicist, one recommendation we make to clients is to consistently seek recognition by applying for industry awards. This is the core of a strong PR awards strategy. Whether you’re a startup looking to establish credibility or a well-established brand […]
PR Strategies: Maximizing the Impact of Your Earned Media
PR Strategies: Maximizing the Impact of Your Earned Media By Krista Tillman, Evolve PR and Marketing Implementing a clear earned media strategy starts with securing a media feature. It means your business, nonprofit, or idea is reaching new audiences. But the impact of a media hit doesn’t need to stop there. You can continue to […]
PR Content Types: Byline, Pitch & Press Tools
PR Content Types: Byline, Pitch & Press Tools By Amber Godbehere, Evolve PR and Marketing Public relations professionals help share a company’s or client’s brand with the media and the public. The work shows up in bylined articles, tailored pitches, press releases, and media alerts. Clear and strategic brand communication starts with the right PR […]
The Five Key Elements of a Successful PR Campaign From the Experts
The Five Key Elements of a Successful PR Campaign From the Experts By Liz Renninger, Evolve PR and Marketing Mastering the PR Landscape: What Every Campaign Needs A great PR campaign starts with strategy and ends with impact. Knowing the key ingredients behind lasting media success is everything. In a competitive and fast-paced media environment, […]
