Pitch Perfect: The PR Formula Reporters Love
By Hayley Ringle, Senior Account Manager at Evolve PR and Marketing – If you’ve ever found yourself hooked by the first few lines of an interesting article, chances are it started with a compelling, real-life story. Maybe it was a profile of a mom overcoming the odds, going back to school, and making a better […]
The Hidden SEO Superpowers of Press Releases
– Boost Rankings, Traffic, and Brand Trust. By Shannon Richards, a guest writer for Evolve PR – Press releases have long been used for formal announcements and media engagement, but did you know they can also play a pivotal role in enhancing your website’s SEO? If you’ve never considered the impact these official communications can […]
Why Startups Should Invest in PR
By Alexis Huerter, Account Manager at Evolve PR and Marketing – Launching a new business is a thrilling journey, but it also comes with many challenges. While startups often focus on sales at the early stages, it’s just as important to focus on how to reach your target audience and build a strong, memorable brand that […]
How PR Differs From Advertising — And Why That Matters to Your Business
By Savannah Kirmis, Senior Account Executive at Evolve PR and Marketing – If you’re investing in growing your business, you’ve likely thought about how to get more visibility: more eyes on your product, your service, your mission. Maybe you’ve considered advertising, or you’re mulling over whether or not to hire a public relations partner. But what’s […]
Entertainment PR vs. Corporate PR: What Business Owners Can Learn from the Music Industry
By Kelly Walsh, Senior Account Executive at Evolve PR and Marketing – PR is constantly changing and evolving. The music industry has been paving the way for PR trends since its inception. After 15 years in entertainment PR, I’ve seen firsthand how musicians and their teams build their brand, develop lifelong fans, and turn small moments into […]
Behind the Scenes: Day in the Life of a PR Agency Team
By Ava Patton at Evolve PR and Marketing – Every day at Evolve PR & Marketing is unique. Every day presents fresh challenges, innovative opportunities and the potential to positively impact our clients in the rapid industry of public relations. Here’s a behind-the-scenes look at what a typical day at a public relations firm involves. […]
Why You Should be Positioned as an Expert in Your Field
By Ivana Morales, Senior Account Executive at Evolve PR and Marketing – There is a lot of competition across many industries to secure earned media. To stand out among the rest, positioning yourself and leadership team as an expert in your field is paramount. Not only does this strategy help build trust and credibility around […]
Navigating Transparency and Authenticity: Ethical Responsibilities of PR Agencies
By Ava Patton at Evolve PR and Marketing – The significance of authenticity and transparency in today’s digital environment has reached new heights. Today, audiences are more than just passive consumers of material. They are looking for true connections, authentic narratives and businesses that share their values. Considering this change, public relations agencies now have […]
The Importance of PR When Launching a New Business Venture
By Emma Mannal, Account Manager at Evolve PR and Marketing – When launching a new business venture, an effective public relations strategy can be an integral part of putting it on the map. You may have a brilliant idea, but without visibility, it can be difficult to attract your desired audience. Through an effective public […]
What is PR?
Public relations professionals wear many hats, so it can be challenging to explain what PR is. Defining PR Public relations is a strategic communication process that works to improve and manage a company or organization’s reputation by building a relationship with the public through earned media. PR aims to create a positive image of a […]
Event PR Strategies for Maximizing Exposure Before, During, and After an Event
By Jennifer Howard, Senior Account Manager at Evolve PR and Marketing – Successful event PR isn’t just about generating buzz—it’s about creating sustained visibility before, during, and long after the event ends. Whether you’re launching a new product, hosting a corporate gathering, or organizing a community event, a well-crafted PR strategy ensures maximum reach and […]
Mastering Media Training: Key Tips to Shine in Interviews
By Kwyn Lowe, Senior Account Executive at Evolve PR and Marketing – In today’s fast-paced media landscape, being interviewed can be both an exciting and daunting experience. Whether it’s a live TV segment, a podcast, or a print interview, knowing how to handle the spotlight can significantly impact how your message is received. Here are […]
The Importance of Visuals in PR: How to Catch an Audience’s Attention
By Natalie Bock, Account Manager at Evolve PR and Marketing – In today’s fast-paced digital world, capturing your audience’s attention has become more challenging than ever. With new content popping up every few seconds, crafted messaging isn’t enough to stand out. This is where curated photos and videos become essential – they help a brand […]
Why Nonprofits Need a Strong Public Relations Strategy
By Emma Mannal, Account Manager at Evolve PR and Marketing – A strong public relations strategy is key to the success of any nonprofit organization. Every nonprofit organization seeks to serve as many people in need as possible. Public awareness of your mission and programs makes that possible. A well-crafted PR strategy can elevate your […]
The Best Uses for a Press Release According to a Publicist
By Claire Natale, Director Evolve PR and Marketing – Many public relations terms get thrown around by clients or others who are not in the industry. Press release, pitch and media alert are a few that can be confused or referred to incorrectly. Each has a unique definition and best uses. Based on the details […]
