Leveraging Current Events in PR the Right Way
By Kaylin Dunnett, Senior Account Manager at Evolve PR and Marketing
Leveraging current events in PR is a powerful strategy. News constantly flows through public consciousness, inspiring ideas, conversations, and actions. PR professionals should regularly use it when pitching, and business owners or managers can use it to position themselves as thought leaders on relevant topics.
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Lifestyle Tips with a Newsy TouchLeveraging current events in PR often works well for hospitality and service-based industries. News can serve as a timely hook to educate viewers with relevant advice. For example, a national food holiday might prompt a TV segment on making a dish at home. A study on teen social media use might pair well with parenting tips for app management. A flu outbreak might inspire coverage on prevention strategies. These PR opportunities aim to share easy-to-follow, helpful guidance. Audiences pay attention when news affects them directly. In written pieces, list clear steps. On-air segments should demonstrate the tips visually, especially when showing how-tos like recipes or techniques. |
Commentary with a Timely Edge
Leveraging current events in PR can also involve adding commentary on relevant news. Topics like new policies, leadership changes, market shifts, or emerging technologies offer perfect openings. Experts can share opinions that shed new light, personal experiences that support the story, or insights about industry impact. To stay credible, commentary should rely on facts and data, and steer clear of attacks or criticism. Save strong opinions for op-eds.
TV interviews benefit from visuals too. For instance, if a nonprofit food pantry experiences a donation shortage, show media the empty shelves. Display food boxes that illustrate what clients receive. These visuals make the story more relatable and newsworthy.
Collaboration Makes it Happen
Leveraging current events in PR requires teamwork between publicists and clients. Your PR partner constantly looks for timely angles to highlight your brand. However, they need your help. If you notice a trend or have insider knowledge, share it early. While PR teams track the news, they rely on your expertise to deliver more impactful, timely pitches. Your unique input elevates the story’s value and relevance. Read more.
Frequently Asked Questions About Leveraging Current Events in PR
Q1: What are the benefits of leveraging current events in PR?
A: It positions you as a timely expert, boosts media relevance, and increases your chances of gaining press coverage by aligning with trending topics.
Q2: How can I ensure my commentary is appropriate?
A: Keep it factual, respectful, and informative. Avoid partisan takes or negative opinions unless writing an op-ed.
Q3: What types of stories work best for PR tie-ins?
A: Industry-specific developments, national awareness days, health trends, economic shifts, or new research related to your expertise.
Q4: Can visuals help when pitching timely stories?
A: Absolutely. Whether it’s a photo of your workspace, a product demo, or a behind-the-scenes look, visuals add context and make your story more appealing.
Bringing people together through our relationships to promote and enhance their message to the world. Evolve PR and Marketing is a results-driven, full-service public relations firm that has been proudly ranked the number one public relations agency by Arizona Business Magazine for two years running. Located in the greater Phoenix area of Arizona, and expanding across the country, we’re here to elevate your brand, enhance your visibility, and create meaningful connections that make an impact.
