About Evolve


Evolve Public Relations and Marketing offers a unique perspective for businesses looking to evolve their brand/image both locally and nationally. With over 20 years of combined experience the team at Evolve continually looks to build lasting relationships with both their clients and the community.

Jennifer Kaplan, owner and founder of Evolve, is a familiar face in the Valley with years of start-up experience. She began as Co-Founder/Partner of PRIME 3 in 2005. Jennifer then decided to start her own firm in 2010, with clients ranging from restaurants, retail, entertainment, real estate, medical, legal, global and international companies and non-profit organizations.

Specializing in gaining public awareness for a variety of products and services, Evolve’s unique style is both fresh and innovative. Their broad client base proves their ability to adapt to a changing media environment and workplace. They help businesses foster relationships with the community and create an opportunity for them to stand out in this competitive market.

Why We Succeed

Evolve Public Relations and Marketing offers such comprehensive services as public relations, branding, business and media consultation, strategic planning, event planning and more. Whatever the project may be, the Evolve team consults our clients needs and cultivates resources to meet their client’s business goals and objectives.

Upon becoming a client, Evolve will assess the past and current state of the company’s public relations and marketing campaign and devise a plan. This plan will include the overall client vision and a timeline with strategies and tactics that will garner the coverage and outcome that is sought after by each client.

While this plan acts as a guideline, Evolve prides itself on thinking outside the box when it comes to promotions, story angles and other avenues of keeping clients top of mind for media and target demographics.

Strong relationships and creative thinking allows Evolve to not only retain clients, but go above and beyond their client’s expectations when it comes to public relations, marketing and events.

It takes 20 years to build a reputation.

– Warren Buffet

A good reputation is more valuable than money.

– Publilius Syrus

Evolve yourself every day.

– Anonymous

Build your reputation by helping other people build theirs.

– Anthony J. D’Angelo

Our Services


Media Relationships and Partnerships
Project Management
Direct Interface with Media
Research and Management
Image Creation and Development
Press Release Writing, Distributing & Pitching
Message Creation
News Story Creation
News Story Placement Press Conferences
Interactive Communications
Branding Recognition

Product Launches
Strategic Planning
Business to Business Communications
Media Training & Consulting
Interface with Agencies, Vendors and Resources
Celebrity Acquisition, Management & Relations
Creating, Defining & Promoting Marketplace Positioning
Media Crisis Control
Obtain Added Value from Advertising

Planned Exposure
Marketing Strategies
Community Relations and Outreach
Cross Promotional Opportunities
Non-profit Tie-In
Event Planning & Management
Concept to Completion
On-site Media and VIP Management

Our Clients



A Better Today Recovery Services
Advanced Aesthetic Associates
Affiliated Urologists, LTD
America’s Taco Shop
American Lung Association in Arizona
American Vision Partners
Angry Crab Shack
Arizona Animal Welfare League
Arizona's Children Association
Arizona Coyotes
Arizona Tennis Classic
Aurit Mediation Center
Arizona North Chapter of American Society of Interior Designers
Babbo Italian Eatery
Ballet Arizona
Bayless Healthcare Group
Ben & Jack’s Steakhouse
BLK Live
Blue Leaf Estate Auctions
Brat Haus
Brokers Alliance
Burger Theory
Cartel Coffee Lab
CB Live
Center for Attention Deficit Disorder
Chandler Compadres
Checkered Flag Run Foundation, Inc.
Citrine Beauty Bar
Commit Agency
Companion CBD
Conceptually Social
Cookies From Home
Corner Bakery Cafe
Crepe Club
Dave and Buster's
Derma Health Skin & Laser
DeRosa Medical
Desert Mountain Fine Art
Desert Ridge Marketplace
Donut Bar Scottsdale
Dr. Pablo Prichard, Advanced Aesthetics Associates
Drunk Munk
Dry Bar
Employers Council
en Hance Park
Federico’s Mexican Food
Fired Pie
Flix Brewhouse
Flywheel Sports
Four Peaks Mining Co.
Fresko Mediterranean Kitchen
Full Circle Health
Ghost Ranch
Girls Rule Foundation
Global Smiles for All
Goldberg & Osborne
Great Hearts Academies
Green Street Communities
Grimaldi’s Pizzeria
Habit Burger Grill
Harris Dental
HDE Agency

HeroZona Foundation
Hickman’s Family Farms
High Street 
Homeowners Financial Group
HomeSmart International
Hunkapi Programs
International Cruise & Excursions (ICE)
International Sportsman’s Expo
Keep it Cut
Kelly’s at Southbridge
LA Fitness
Lucas Oil Off Road
Luci’s at the Orchard
Luci’s Healthy Marketplace
M3 Commercial Moving & Logistics
Marcus Networking Inc.
Maricopa County Home and Garden Show
Marine Raider Foundation
Mastro’s Restaurants
Max Cure Foundation
Mayes Telles, PLLC
Meat the Ball
Melting Pot
Merkin Vineyards Old Town
Miracle Mile Deli
Modern Milk
Mommas Organic Market
Mora Italian
Muscular Moving Men
National Kidney Foundation
New Life Center
Nick's Menswear
Noche en Blanco
Noms Bake Shop
OdySea Aquarium LLC
On Call Dental Urgent Care
one n ten
Ottawa University Arizona
Outlook Advisors
Park West
Parma Italian Roots
Paul Martin’s American Grill
Paz Cantina
Perfect Pair Bistro
Persian New Year Festival
Phoenix Children’s Hospital Foundation
Phoenix Hot Chocolate 15/5k Race
PHX Beer Co.
Platinum Home Warranty
Pomo Restaurant Group LLC
Pre Open House
Precision Air and Heating
Press Coffee
Pride Group
Quintero Golf Club
Raadr Inc.

RCG Valuation & Monetization
Recovery in Motion
Rejuvena Health and Aesthetics
Residences at Fountainhead
Rick Bronson’s House of Comedy
Robson Resort Communities
Russo and Steele Collector Automobile Auctions
Salad and Go
Salut Kitchen Bar
Scottsdale 20-30 Club
Scottsdale Charros
Scottsdale Integrative Acupuncture
Scottsdale Quarter
Scottsdale Recovery Center
Scottsdale Tennis Week
Singleton Moms
Snyder + Wenner, P.C.
Social Tap Eatery
SOL Mexican Cocina
Southwestern Eye Center
Sprinkles Cupcakes
Stand Up Scottsdale
Stingray Sushi
Sunbelt Holdings
Surprise Date Challenge
Tackle Trauma Run
Taco Guild
Taphouse Kitchen
Tempe Marketplace
Tempe Public Market
Tempe Public Market Café
The ALS Association Arizona Chapter
The Body Lab
The Counter: Custom Built Burgers
The Creative Center of Scottsdale
The Exercise Coach
The Holistic Center
The Italian Association
The Larry
The Maggiore Group
The Urban Farm
The Venue Scottsdale
The Zone Fitness
Think Tank Media and Marketing
Thirsty Lion Gastropub & Grill
THRIVE Specialized Training
Tilted Kilt Pub & Eatery
Tinker Development
Toy Barn
True North Studio
TruWest Credit Union
TTI Success Insights
Twin Peaks
UEB Builders
Uptown Alley
Urban Farm Project
U.S. Egg
Veg Out - Vegan Beer and Food Festival
Vi Senior Living
Voila French Bistro
Voodoo Daddy's Steam Kitchen
Wild Horse Pass Motorsports Park
Wolfson Integrative Cardiology
Windsor Square Historic District
The Yelp Foundation
Yoga Six
Zookz Sandwiches
Z’Tejas Southwestern Grill

How can we make your business a little sweeter?

Our Team


Jennifer Kaplan

Jennifer Kaplan


Jennifer Kaplan, Owner and Founder of Evolve Public Relations and Marketing, is a familiar face in the Valley with years of start-up experience. She began as Co-Founder/Partner of PRIME 3, LLC, in 2005. Jennifer then decided to start her own firm in 2010, with clients ranging from restaurants, retail, entertainment, real estate, medical, legal, global and international companies and nonprofit organizations. She is a native of Phoenix and prides herself on knowing and understanding the dynamics of the Valley and the deep rooted relationships she has established. Connecting with her client's and the ability to understand their needs has led to her success. One of the philosophies she has is to be an extension of her clients team, in order to create the ownership and passion their clients expect.

As an Arizona State University graduate, she is always cheering on the Sun Devils! She also enjoys spending time with her family and finding various ways to engage with and support the community. Working out is her outlet and running is her favorite, with five half marathons achieved, she is always looking to clock more miles on her running shoes.


Liz Renninger

Vice President

A graduate from The Walter Cronkite School of Journalism and Mass Communications, at Arizona State University, Liz worked in New Mexico as a reporter at the NBC affiliate, KOB-TV, before she decided to return home and pursue a career in public relations. Before starting at Evolve, Liz worked as a freelancer doing national PR for clients. She brings that same passion for PR to the Evolve team. Liz is an azcentral Who’s Next recipient for young communication professionals and a proud Sun Devil. The Phoenix native enjoys everything that the beautiful city of Phoenix has to offer: great weather, restaurants, and, of course, living close to her family. She and her husband Justin have two beautiful girls, Bella and Mia.

Anthony Farinacci at Evolve PR and Marketing

Anthony Farinacci

Chief Operating Officer

Anthony Farinacci entered the Federal Bureau of Investigation (FBI) as a Special Agent in 1997. From 1998 to 2016, Anthony served in the El Paso Division, Yuma Resident Agency, and the Phoenix Field Office. In 2016, he was promoted to Supervisory Special Agent and moved from Phoenix to Washington DC to work in the Office of Private Sector at FBI Headquarters. During his tenure with the FBI, he worked a myriad of investigative duties and oversaw multiple important issues ranging from international drug trafficking, public corruption, terrorism, and public/private partnership engagement. Prior to joining the FBI, Anthony was a Deputy Sheriff in Tucson for five years. He earned a B.S. in Finance from Grand Canyon University and an MBA from the University of Arizona. Anthony retired from the FBI after 28 years of service to his country and community and brings his leadership, management, and extensive experience working with the private sector to Evolve. Anthony enjoys being back “home” in Phoenix where he can share in new experiences and adventures with his daughter, spend time with his family and play pickleball.


Claire Natale

Director of Marketing

Claire brings a diverse and unique perspective to the PR team. Having started her career after college as a Registered Dietitian she quickly learned that she was more interested in talking about food and sharing stories than working in a hospital. With a Master’s from NYU in Food Studies, Claire transitioned into food and lifestyle PR. Claire started her PR career in New York City working with some of the industry’s best chefs, food writers and interior designers. Claire transferred to Phoenix in 2014 and has enjoyed immersing herself in the food, hospitality and event scene. Claire’s enthusiasm and savvy approach to communication and building relationships are some of her greatest strengths.


Elizabeth Parra

Senior Account Manager

Born and raised in Arizona, Elizabeth earned her Bachelor’s in Journalism and Mass Communication from The Walter Cronkite School of Journalism, at Arizona State University. Elizabeth has supported local and national clients with strategic planning and media outreach throughout her career. Her fluent Spanish-speaking and writing skills helped broaden audience reach and heighten her skills as a storyteller. Her career experience with large ad agencies led her to work with a variety of clients in the education, nonprofit, real estate, hospitality and healthcare space; fueling her passion for public relations and social media strategy. When she’s not meeting deadlines or keeping up with the latest fashion trend, Elizabeth enjoys spending time with friends, searching her local thrift store for a golden find or attempting the newest recipe on her Pinterest board.


Ryann Checchi

Senior Account Manager

Born and raised in Chicago – Ryann Checchi attended DePaul University with a major in Advertising and Public Relations. With a background in event planning in the Chicago hospitality industry, Ryann decided to move to Scottsdale to pursue her public relations career. She is an avid sports fan and loves going to any sporting event. In her down time, she loves to spend it with family & friends, exploring Arizona, traveling, attending charity events, and playing with her rescue dog Sophie!


Ivana Morales

Senior Account Manager

Ivana Morales received her Bachelor’s in Journalism and Mass Communication from The Walter Cronkite School of Journalism, at Arizona State University. Born in Uruguay, living with family in Brazil and moving across the world to New Jersey, she has cultivated a passion for the many diverse cultures of the world. For Morales, public relations is a platform to learn; different people, different products, different events. Having exposure to these things widens her world view and satisfies a seemingly insatiable hunger to know more, do more and be more. Morales’ passion for culture extends to reading, writing and languages. Raised fluent in Spanish and conversational in Portuguese, she expanded her love for languages to French, and Sign Language, in which both she is now conversational in. With words, Morales finds power and has been published in the Arizona Republic, the Phoenix Business Journal, the State Press, Arizona Health & Living Magazine and North Phoenix Family Magazine to name a few. Outside of work, Morales enjoys exploring different restaurants across the Valley, is a fanatic of movies of every genre and gets quite easily lost in any book.


Krista Tillman

Account Manager

Krista Tillman is a graduate of the Walter Cronkite School of Journalism and Mass Communication, the College of Integrative Sciences and Arts, and Barrett, The Honors College at Arizona State University. With a background in book publicity, Krista has a passion for helping clients share their message/brand with the world. For her honors college thesis, she focused her research on media relations and finds delight in collaborating with journalists on intriguing, relevant coverage. She is also a certified 200-hour yoga teacher who has taught a wide variety of classes, including prenatal yoga. As an Arizona native and yoga teacher, she enjoys trips to Sedona, hiking and early morning yoga classes.

Amber Godbehere

Amber Godbehere

Account Manager

As a sixth generation Arizonan, Amber is proud of her roots and loves supporting local businesses that are truly making an impact in our community. Amber is an ASU alumnus, as she earned both a Master’s degree in Communication and a Bachelor’s degree in Journalism and Mass Communication from Arizona State University. She has worked in diverse public relations roles for both in-house companies and various agencies. As a public relations professional, Amber works to create strong and meaningful communication messages to positively showcase a brand’s desired image. During her free time, she enjoys spending time with her friends and family, playing a friendly game of golf, going shopping, and taking her two dogs on walks. She also likes yoga, traveling, dance, and photography.



Jeffrey Sanders

Account Manager

Jeffrey is an Arizona native and graduate of the Walter Cronkite School of Journalism at Arizona State University. He comes over from the Arizona Coyotes public relations department where he spent seven years with his hometown hockey team. Jeffrey is also a licensed realtor. Outside of his career, he loves to give back to the community. In fact, Jeffrey won the 2019 Arizona Coyotes Community Award for having the most volunteer hours among the entire organization. He also does work with Big Brothers Big Sisters of Central Arizona. During his free time, you can find Jeffrey spending time with family and friends or working out/playing a multitude of sports such as basketball, softball and golf.


Jamie Killin at Evolve PR and Marketing

Jamie Killin

Account Manager

Jamie is an Arizona native and graduate of Arizona State University’s Walter Cronkite School of Journalism where she earned a master’s degree in mass communications and a bachelor’s degree in journalism. Since college, she has worked extensively as a freelance writer, with articles appearing in Thrillist, PHOENIX magazine and The Arizona Republic, to name a few. However, after graduation she found her love for public relations and hasn’t looked back since, providing her expertise to all kinds of companies – from hotels to music venues to real estate developers. Outside of her career, she serves as a volunteer with several organizations including Ronald McDonald House charities, Homeward Bound, the Junior League of Phoenix and the Phoenix Panhellenic Association. In her free time, you’ll find her at spin class, hiking or checking out a new Valley restaurant.


Kwyn Johnson

Account Manager

Born and raised in the mountains of Montana, Kwyn came to Arizona on a scholarship to play volleyball at Arizona State University. While attending ASU, she also became a member of the newly sanctioned beach volleyball team while earning a BS in Communication and a Masters in Sports Law & Business. Amid her studies, she secured a coveted spot with the Vegas Golden Knights as their first Communication & Content Intern, establishing her love for public relations. Since then, she's worked in the Phoenix valley managing public relations and marketing efforts for fashion shows, concerts, festivals, restaurants and more. In her free time, Kwyn enjoys being outdoors, hiking, paddle boarding and exploring new places, or reading by the pool.

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Call us at (602) 550-1810, or fill out the form on the left and we’ll be in touch. Find us on social!