About Evolve


Evolve Public Relations and Marketing offers a unique perspective for businesses looking to evolve their brand/image both locally and nationally. With over 20 years of combined experience the team at Evolve continually looks to build lasting relationships with both their clients and the community.

Jennifer Kaplan, owner and founder of Evolve, is a familiar face in the Valley with years of start-up experience. She began as Co-Founder/Partner of PRIME 3 in 2005. Jennifer then decided to start her own firm in 2010, with clients ranging from restaurants, retail, entertainment, real estate, medical, legal, global and international companies and non-profit organizations.

Specializing in gaining public awareness for a variety of products and services, Evolve’s unique style is both fresh and innovative. Their broad client base proves their ability to adapt to a changing media environment and workplace. They help businesses foster relationships with the community and create an opportunity for them to stand out in this competitive market.

Why We Succeed

Evolve Public Relations and Marketing offers such comprehensive services as public relations, branding, business and media consultation, strategic planning, event planning and more. Whatever the project may be, the Evolve team consults our clients needs and cultivates resources to meet their client’s business goals and objectives.

Upon becoming a client, Evolve will assess the past and current state of the company’s public relations and marketing campaign and devise a plan. This plan will include the overall client vision and a timeline with strategies and tactics that will garner the coverage and outcome that is sought after by each client.

While this plan acts as a guideline, Evolve prides itself on thinking outside the box when it comes to promotions, story angles and other avenues of keeping clients top of mind for media and target demographics.

Strong relationships and creative thinking allows Evolve to not only retain clients, but go above and beyond their client’s expectations when it comes to public relations, marketing and events.

It takes 20 years to build a reputation.

– Warren Buffet

A good reputation is more valuable than money.

– Publilius Syrus

Evolve yourself every day.

– Anonymous

Build your reputation by helping other people build theirs.

– Anthony J. D’Angelo

Our Services


Media Relationships and Partnerships
Project Management
Direct Interface with Media
Research and Management
Image Creation and Development
Press Release Writing, Distributing & Pitching
Message Creation
News Story Creation
News Story Placement Press Conferences
Interactive Communications
Branding Recognition

Product Launches
Strategic Planning
Business to Business Communications
Media Training & Consulting
Interface with Agencies, Vendors and Resources
Celebrity Acquisition, Management & Relations
Creating, Defining & Promoting Marketplace Positioning
Media Crisis Control
Obtain Added Value from Advertising

Planned Exposure
Marketing Strategies
Community Relations and Outreach
Cross Promotional Opportunities
Non-profit Tie-In
Event Planning & Management
Concept to Completion
On-site Media and VIP Management

Our Clients



A Better Today Recovery Services
Advanced Aesthetic Associates
Affiliated Urologists, LTD
America’s Taco Shop
American Lung Association in Arizona
American Vision Partners
Angry Crab Shack
Arizona Animal Welfare League
Arizona's Children Association
Arizona Coyotes
Arizona Tennis Classic
Aurit Mediation Center
Arizona North Chapter of American Society of Interior Designers
Babbo Italian Eatery
Ballet Arizona
Bayless Healthcare Group
Ben & Jack’s Steakhouse
BLK Live
Blue Leaf Estate Auctions
Brat Haus
Brokers Alliance
Burger Theory
Cartel Coffee Lab
CB Live
Center for Attention Deficit Disorder
Chandler Compadres
Checkered Flag Run Foundation, Inc.
Citrine Beauty Bar
Commit Agency
Companion CBD
Conceptually Social
Cookies From Home
Corner Bakery Cafe
Crepe Club
Dave and Buster's
Derma Health Skin & Laser
DeRosa Medical
Desert Mountain Fine Art
Desert Ridge Marketplace
Donut Bar Scottsdale
Dr. Pablo Prichard, Advanced Aesthetics Associates
Drunk Munk
Dry Bar
Employers Council
en Hance Park
Federico’s Mexican Food
Fired Pie
Flix Brewhouse
Flywheel Sports
Four Peaks Mining Co.
Fresko Mediterranean Kitchen
Full Circle Health
Ghost Ranch
Girls Rule Foundation
Global Smiles for All
Goldberg & Osborne
Great Hearts Academies
Green Street Communities
Grimaldi’s Pizzeria
Habit Burger Grill
Harris Dental
HDE Agency

HeroZona Foundation
Hickman’s Family Farms
High Street 
Homeowners Financial Group
HomeSmart International
Hunkapi Programs
International Cruise & Excursions (ICE)
International Sportsman’s Expo
Keep it Cut
Kelly’s at Southbridge
LA Fitness
Lucas Oil Off Road
Luci’s at the Orchard
Luci’s Healthy Marketplace
Marcus Networking Inc.
Maricopa County Home and Garden Show
Marine Raider Foundation
Mastro’s Restaurants
Max Cure Foundation
Mayes Telles, PLLC
Meat the Ball
Melting Pot
Merkin Vineyards Old Town
Miracle Mile Deli
Modern Milk
Mommas Organic Market
Mora Italian
Muscular Moving Men
National Kidney Foundation
New Life Center
Nick's Menswear
Noche en Blanco
Noms Bake Shop
OdySea Aquarium LLC
On Call Dental Urgent Care
one n ten
Ottawa University Arizona
Outlook Advisors
Park West
Parma Italian Roots
Paul Martin’s American Grill
Paz Cantina
Perfect Pair Bistro
Persian New Year Festival
Phoenix Children’s Hospital Foundation
Phoenix Hot Chocolate 15/5k Race
PHX Beer Co.
Platinum Home Warranty
Pomo Restaurant Group LLC
Pre Open House
Precision Air and Heating
Press Coffee
Pride Group
Quintero Golf Club
Raadr Inc.

RCG Valuation & Monetization
Recovery in Motion
Rejuvena Health and Aesthetics
Residences at Fountainhead
Rick Bronson’s House of Comedy
Robson Resort Communities
Russo and Steele Collector Automobile Auctions
Salad and Go
Salut Kitchen Bar
Scottsdale 20-30 Club
Scottsdale Charros
Scottsdale Integrative Acupuncture
Scottsdale Quarter
Scottsdale Recovery Center
Scottsdale Tennis Week
Singleton Moms
Snyder + Wenner, P.C.
Social Tap Eatery
SOL Mexican Cocina
Southwestern Eye Center
Sprinkles Cupcakes
Stand Up Scottsdale
Stingray Sushi
Sunbelt Holdings
Surprise Date Challenge
Tackle Trauma Run
Taco Guild
Taphouse Kitchen
Tempe Marketplace
Tempe Public Market
Tempe Public Market Café
The ALS Association Arizona Chapter
The Body Lab
The Counter: Custom Built Burgers
The Creative Center of Scottsdale
The Exercise Coach
The Holistic Center
The Italian Association
The Larry
The Maggiore Group
The Urban Farm
The Venue Scottsdale
The Zone Fitness
Think Tank Media and Marketing
Thirsty Lion Gastropub & Grill
THRIVE Specialized Training
Tilted Kilt Pub & Eatery
Tinker Development
Toy Barn
True North Studio
TruWest Credit Union
TTI Success Insights
Twin Peaks
UEB Builders
Uptown Alley
Urban Farm Project
U.S. Egg
Veg Out - Vegan Beer and Food Festival
Vi Senior Living
Voila French Bistro
Voodoo Daddy's Steam Kitchen
Wild Horse Pass Motorsports Park
Wolfson Integrative Cardiology
Windsor Square Historic District
The Yelp Foundation
Yoga Six
Zookz Sandwiches
Z’Tejas Southwestern Grill

How can we make your business a little sweeter?

Our Team


Jennifer Kaplan

Jennifer Kaplan


Jennifer Kaplan, Owner and Founder of Evolve Public Relations and Marketing, is a familiar face in the Valley with years of start-up experience. She began as Co-Founder/Partner of PRIME 3, LLC, in 2005. Jennifer then decided to start her own firm in 2010, with clients ranging from restaurants, retail, entertainment, real estate, medical, legal, global and international companies and nonprofit organizations. She is a native of Phoenix and prides herself on knowing and understanding the dynamics of the Valley and the deep rooted relationships she has established. Connecting with her client's and the ability to understand their needs has led to her success. One of the philosophies she has is to be an extension of her clients team, in order to create the ownership and passion their clients expect.

As an Arizona State University graduate, she is always cheering on the Sun Devils! She also enjoys spending time with her family and finding various ways to engage with and support the community. Working out is her outlet and running is her favorite, with five half marathons achieved, she is always looking to clock more miles on her running shoes.


Liz Renninger

Director of PR

A graduate from The Walter Cronkite School of Journalism and Mass Communications, at Arizona State University, Liz worked in New Mexico as a reporter for two years at KOB-TV before she decided to return home and pursue a career in public relations. Before starting at Evolve, Liz worked as a freelancer for Orca Communications doing national PR for clients. Liz brings that same passion for PR to the Evolve team. Liz was also chosen as a 2017 azcentral Who’s Next recipient for young communication professionals.

This proud Sun Devil is happy to be back in the Valley of the Sun. Liz enjoys everything that the beautiful city of Phoenix has to offer: great weather, restaurants, and, of course, living close to her family.


Amanda Ventura

Senior Account Manager

Amanda loves to work her story angles — and yours. From copy editor to editor in chief, she has made her way up the masthead at Arizona publications and served two terms as the SPJ Phoenix chapter’s president. Now, she’s Evolve’s worldly wordsmith who can be found checking the pulse of Arizona's business sectors for story ideas. Before joining Evolve, Ventura was the editor for AZ Big Media and its eight publications, where her primary beat was commercial real estate. The Sun Devil spent her formative years in Europe and Asia with a military family, so she never passes up a chance to hit the road or hop across the pond for an adventure with her husband and two dogs. When not working or exploring, she is managing to use every dish in her kitchen on a new recipe. Her bookshelves are filled with biographies, her fridge always contains cold brew and her desk is covered in Sticky Notes.


Claire Natale

Senior Account Manager

Claire brings a diverse and unique perspective to the PR team. Having started her career after college as a Registered Dietitian she quickly learned that she was more interested in talking about food and sharing stories than working in a hospital. With a Master’s from NYU in Food Studies, Claire transitioned into food and lifestyle PR. Claire started her PR career in New York City working with some of the industry’s best chefs, food writers and interior designers. Claire is a relatively recent transfer to Phoenix and has enjoyed immersing herself in the food, hospitality and event scene. Claire’s enthusiasm and savvy approach to communication and building relationships are some of her greatest strengths.


Ryann Checchi

Senior Account Manager

Born and raised in Chicago – Ryann Checchi attended DePaul University with a major in Advertising and Public Relations. With a background in event planning in the Chicago hospitality industry, Ryann decided to move to Scottsdale to pursue her public relations career. She is an avid sports fan and loves going to any sporting event. In her down time, she loves to spend it with family & friends, exploring Arizona, traveling, attending charity events, and playing with her rescue dog Sophie!


Christina Caldwell

Senior Account Manager

Christina is a native Phoenician and lifelong journalism nerd who has spread her love of media far and wide. As the former Executive Features Editor at Times Media Group, she was the founding editor of The Entertainer! and took the reins of College Times, where she was once a nervous intern. Christina has a habit of retracing her steps. She graduated from Arizona State University’s Walter Cronkite School of Journalism and Mass Communication in 2009 and returned as a News Writing and Reporting instructor in 2015. When she’s not meeting deadlines, you can find her playing with her two goofy rescue pups, clumsily playing a new song on the guitar, whipping up something tasty in the kitchen and shame-watching trashy TV shows.


Kassidy McDonald

Senior Account Manager

Born and raised in Arizona, Kassidy received her master’s degree in Media Communications and a bachelor’s degree in Broadcast Journalism from The Walter Cronkite School of Journalism at Arizona State University. In college, Kassidy worked as a freelance journalist, in both print and broadcast mediums around the Valley. Ultimately, her passion for working behind the scenes to shine light on our amazing clients is what made her fall in love with public relations. In her free time, Kassidy enjoys hiking and road tripping around AZ, practicing her photography, supporting locally-owned businesses and attempting to keep her many houseplants alive.


Elizabeth Parra

Account Manager

An Arizona native, Elizabeth Parra is a graduate of the Walter Cronkite School of Journalism and Mass Communications at Arizona State University. She studied journalism with an emphasis in public relations. During college, Elizabeth supported local nonprofits like Make-A-Wish Arizona with strategic planning and media outreach. Her fluent Spanish-speaking and writing skills helped to broaden audience reach and heighten her skills as a storyteller. Her career experience with local ad agencies led her to work with a variety of clients in the education, real estate and healthcare space; fueling her passion for public relations and social media strategy. When she’s not meeting deadlines or keeping up with the latest fashion trend, Elizabeth enjoys spending time with friends, searching her local thrift store for a golden find or attempting the newest recipe on her Pinterest board.


Kate Hofmann

Account Manager

Born and raised in Arizona, Kate attended the Walter Cronkite School of Journalism and Mass Communication and W.P. Carey School of Business. While at Arizona State University, she was a sports reporter, covering Super Bowl XLIX and the Arizona Diamondbacks. After graduating Magna Cum Lade, she became Miss Arizona 2016 and went on to compete at the Miss America Competition. During her year of service, she traveled statewide to fulfill over 300 service opportunities and speaking engagements. Her passion for writing, branding and connecting with people led her to a career in public relations. Outside of Evolve, Kate enjoys spending time with her husband, two rescue dogs and volunteering with various non-profits.


Ivana Morales

Account Manager

Ivana Morales received her Bachelor’s in Journalism and Mass Communication from The Walter Cronkite School of Journalism, at Arizona State University. Born in Uruguay, living with family in Brazil and moving across the world to New Jersey, she has cultivated a passion for the many diverse cultures of the world. For Morales, public relations is a platform to learn; different people, different products, different events. Having exposure to these things widens her world view and satisfies a seemingly insatiable hunger to know more, do more and be more. Morales’ passion for culture extends to reading, writing and languages. Raised fluent in Spanish and conversational in Portuguese, she expanded her love for languages to French, and Sign Language, in which both she is now conversational in. With words, Morales finds power and has been published in the Arizona Republic, the Phoenix Business Journal, the State Press, Arizona Health & Living Magazine and North Phoenix Family Magazine to name a few. Outside of work, Morales enjoys exploring different restaurants across the Valley, is a fanatic of movies of every genre and gets quite easily lost in any book.


Holly Bentley

Account Manager

As an Emmy Award-winning journalist with more than ten years of TV experience anchoring, hosting and producing, Holly joins Evolve having strong network relationships with local Phoenix news stations as well as nationally syndicated shows. Holly’s strength in communication, collaboration and inspiring others while nurturing lasting business relationships cultivates her passion to connect people to your products. She’s pitched thousands of stories, has mastered the art of a press release and considers herself a social media guru thanks to years of creating intriguing content and copywriting. A graduate of Arizona State University’s Walter Cronkite School of Journalism and Mass Communication, Holly calls Phoenix home and enjoys traveling internationally with her husband. She’s inspired while embracing cultural experiences, cuisine, wines and languages. However, Holly’s social media feed will show her love of her two Mini Doxies, Hank and Hans, over any vacation.


Rebecca Dantuono

Account Manager

Rebecca was born and raised in the Chicago suburbs and made the move to the Valley to pursue her college career. She attended the Walter Cronkite School of Journalism and Mass Communication at Arizona State University where she earned her bachelor’s degree in Sports Journalism. While in college, Rebecca worked on the breaking news desk at The Arizona Republic and was later a sports reporter at ASU covering the Arizona Coyotes and Cactus League spring training. Following college, Rebecca began her PR career working with clients in a variety of industries such as nonprofit, real estate and entertainment. Outside of work, she enjoys spending time with friends and family, traveling and exploring Arizona.


Katelyn Greno

Social Media Manager

Katelyn is the definition of a social media enthusiast. She graduated from the Walter Cronkite School of Journalism with a bachelor’s degree in broadcast journalism, however she wanted to explore other career paths that sparked her interest, one of those being social media management. Katelyn is obsessed with all things social media: from content creation, photography, videography, editing, social media runs through her veins. Her favorite part of creating content is using her natural wit and humor, letting her creativity shine! Outside of Evolve, Katelyn enjoys blogging, photography and binge watching Netflix movies.


Peggy Bartholomew

HR Director and Accountant

Born in Minnesota, Peggy has called Phoenix her home for 17 years. An accounting industry veteran for 40 years, Peggy brings her expertise and attention to details to Evolve. Peggy takes care of all the behind the scenes details to keep the office running smoothly. Outside of the office Peggy enjoys spending time with her husband and is a lover of cats!

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Get in Touch!

Call us at (602) 550-1810, or fill out the form on the left and we’ll be in touch. Find us on social!