About Evolve


Evolve Public Relations and Marketing offers a unique perspective for businesses looking to evolve their brand/image both locally and nationally. With over 20 years of combined experience the team at Evolve continually looks to build lasting relationships with both their clients and the community.

Jennifer Kaplan, owner and founder of Evolve, is a familiar face in the Valley with years of start-up experience. She began as Co-Founder/Partner of PRIME 3 in 2005. Jennifer then decided to start her own firm in 2010, with clients ranging from restaurants, retail, entertainment, real estate, medical, legal, global and international companies and non-profit organizations.

Specializing in gaining public awareness for a variety of products and services, Evolve’s unique style is both fresh and innovative. Their broad client base proves their ability to adapt to a changing media environment and workplace. They help businesses foster relationships with the community and create an opportunity for them to stand out in this competitive market.

Why We Succeed

Evolve Public Relations and Marketing offers such comprehensive services as public relations, branding, business and media consultation, strategic planning, event planning and more. Whatever the project may be, the Evolve team consults our clients needs and cultivates resources to meet their client’s business goals and objectives.

Upon becoming a client, Evolve will assess the past and current state of the company’s public relations and marketing campaign and devise a plan. This plan will include the overall client vision and a timeline with strategies and tactics that will garner the coverage and outcome that is sought after by each client.

While this plan acts as a guideline, Evolve prides itself on thinking outside the box when it comes to promotions, story angles and other avenues of keeping clients top of mind for media and target demographics.

Strong relationships and creative thinking allows Evolve to not only retain clients, but go above and beyond their client’s expectations when it comes to public relations, marketing and events.

It takes 20 years to build a reputation.

– Warren Buffet

A good reputation is more valuable than money.

– Publilius Syrus

Evolve yourself every day.

– Anonymous

Build your reputation by helping other people build theirs.

– Anthony J. D’Angelo

Our Services


Media Relationships and Partnerships
Project Management
Direct Interface with Media
Research and Management
Image Creation and Development
Press Release Writing, Distributing & Pitching
Message Creation
News Story Creation
News Story Placement Press Conferences
Interactive Communications
Branding Recognition

Product Launches
Strategic Planning
Business to Business Communications
Media Training & Consulting
Interface with Agencies, Vendors and Resources
Celebrity Acquisition, Management & Relations
Creating, Defining & Promoting Marketplace Positioning
Media Crisis Control
Obtain Added Value from Advertising

Planned Exposure
Marketing Strategies
Community Relations and Outreach
Cross Promotional Opportunities
Non-profit Tie-In
Event Planning & Management
Concept to Completion
On-site Media and VIP Management

Our Clients



A Better Today Recovery Services
Advanced Aesthetic Associates
Affiliated Urologists, LTD
America’s Taco Shop
American Lung Association in Arizona
American Vision Partners
Angry Crab Shack
Arizona Animal Welfare League
Arizona's Children Association
Arizona Coyotes
Arizona Jewish Historical Society
Arizona North Chapter of American Society of Interior Designers
Arizona Tennis Classic
Aurit Mediation Center
Babbo Italian Eatery
Ballet Arizona
Bayless Healthcare Group
Ben & Jack’s Steakhouse
BLK Live
Blue Leaf Estate Auctions
Brat Haus
Brokers Alliance
Burger Theory
Cartel Coffee Lab
CB Live
Center for Attention Deficit Disorder
Chandler Compadres
Checkered Flag Run Foundation, Inc.
Citrine Beauty Bar
Commit Agency
Companion CBD
Conceptually Social
Cookies From Home
Corner Bakery Cafe
Crepe Club
Dave and Buster's
Derma Health Skin & Laser
DeRosa Medical
Desert Mountain Fine Art
Desert Ridge Marketplace
Donut Bar Scottsdale
Downtown Mesa
Dr. Pablo Prichard, Advanced Aesthetics Associates
Drunk Munk
Dry Bar
Employers Council
en Hance Park
Federico’s Mexican Food
Fired Pie
Flix Brewhouse
Flywheel Sports
Four Peaks Mining Co.
Fresko Mediterranean Kitchen
Full Circle Health
Ghost Ranch
Girls Rule Foundation
Global Smiles for All
Goldberg & Osborne
Great Hearts Academies
Green Street Communities
Grimaldi’s Pizzeria
Habit Burger Grill
Harris Dental
HDE Agency
HeroZona Foundation
Hickman’s Family Farms

High Street 
Homeowners Financial Group
HomeSmart International
Hunkapi Programs
International Cruise & Excursions (ICE)
International Sportsman’s Expo
Keep it Cut
Kelly’s at Southbridge
LA Fitness
Lucas Oil Off Road
Luci’s at the Orchard
Luci’s Healthy Marketplace
M3 Commercial Moving & Logistics
Marcus Networking Inc.
Maricopa County Home and Garden Show
Marine Raider Foundation
Mastro’s Restaurants
Max Cure Foundation
Mayes Telles, PLLC
Meat the Ball
Melting Pot
Merkin Vineyards Old Town
Miracle Mile Deli
Modern Milk
Mommas Organic Market
Mora Italian
Muscular Moving Men
National Kidney Foundation
New Life Center
Nick's Menswear
Noche en Blanco
Noms Bake Shop
Northwood Retail
OdySea Aquarium LLC
On Call Dental Urgent Care
one n ten
Ottawa University Arizona
Outlook Advisors
Park West
Parma Italian Roots
Paul Martin’s American Grill
Paz Cantina
Perfect Pair Bistro
Persian New Year Festival
Phoenix Children’s Hospital Foundation
Phoenix Hot Chocolate 15/5k Race
Phoenix Rescue Mission
PHX Beer Co.
Platinum Home Warranty
Pomo Restaurant Group LLC
Pre Open House
Precision Air and Heating
Press Coffee
Pride Group
Quintero Golf Club
Raadr Inc.
RCG Valuation & Monetization
Recovery in Motion
Rejuvena Health and Aesthetics
Residences at Fountainhead

Rick Bronson’s House of Comedy
Rob Schneider, Actor and Comedian
Robson Resort Communities
Russo and Steele Collector Automobile Auctions
Salad and Go
Salut Kitchen Bar
Scottsdale 20-30 Club
Scottsdale Charros
Scottsdale Integrative Acupuncture
Scottsdale Quarter
Scottsdale Recovery Center
Scottsdale Tennis Week
Singleton Moms
Snyder + Wenner, P.C.
Social Tap Eatery
SOL Mexican Cocina
Southwestern Eye Center
Sprinkles Cupcakes
Sprouts Farmers Market
Stand Up Scottsdale
Stingray Sushi
Sunbelt Holdings
Surprise Date Challenge
Tackle Trauma Run
Taco Guild
Taphouse Kitchen
Tempe Marketplace
Tempe Public Market
Tempe Public Market Café
The ALS Association Arizona Chapter
The Body Lab
The Counter: Custom Built Burgers
The Creative Center of Scottsdale
The Esplanade
The Exercise Coach
The Holistic Center
The Italian Association
The Larry
The Maggiore Group
The Urban Farm
The Venue Scottsdale
The Zone Fitness
Think Tank Media and Marketing
Thirsty Lion Gastropub & Grill
THRIVE Specialized Training
Tilted Kilt Pub & Eatery
Tinker Development
Town of Fountain Hills
Toy Barn
True North Studio
TruWest Credit Union
TTI Success Insights
Twin Peaks
UEB Builders
Uptown Alley
Urban Farm Project
U.S. Egg
Veg Out - Vegan Beer and Food Festival
Vi Senior Living
Voila French Bistro
Voodoo Daddy's Steam Kitchen
Westgate Entertainment District
Wild Horse Pass Motorsports Park
Wolfson Integrative Cardiology
Windsor Square Historic District
The Yelp Foundation
YAM Properties
Yoga Six
Zookz Sandwiches
Z’Tejas Southwestern Grill

How can we make your business a little sweeter?

Our Team


Jennifer Kaplan

Jennifer Kaplan


Jennifer Kaplan founded Evolve Public Relations and Marketing in 2010, driven by the goal of connecting with her clients to understand and meet their needs. She brings years of start-up experience, dating back to 2005, when she co-founded PRIME 3, LLC. A Phoenix native, Jennifer prides herself on knowing the dynamics of the Valley and the deep-rooted relationships she has established. She has received numerous awards including the Inaugural Hugh Downs School of Human Communication Alumni of the Year Award (2022), Phoenix Business Journal’s “40 Under 40” Award, and recognition among “The Most Influential Women in Arizona Business” by AZ Business Magazine. Jennifer has a degree in public relations from Arizona State University and is always cheering on the Sun Devils.

Jennifer also enjoys spending time with her new family and finding ways to support the community. Yoga is her favorite outlet.

Liz Renninger Evolve PR and Marketing Scottsdale AZ

Liz Renninger

Vice President

With more than a decade of PR experience, Liz Renninger has had the opportunity to help tell countless stories with the clients she has worked with. A graduate from the Walter Cronkite School of Journalism and Mass Communications at Arizona State University, prior to her career in PR, Liz worked as a reporter at New Mexico NBC affiliate KOB-TV. Her expertise and passion for what she does every day can be seen in the work that she does with her clients and the relationships she has with the media. She also helps oversee the day-to-day operations of the business, supporting other account managers at Evolve. Liz is also a recipient of The Arizona Republic “Who’s Next?” Award for young communication professionals.

A Phoenix native, The Valley of the Sun is home for Liz and her husband, Justin, and their two beautiful daughters, Bella and Mia.


Anthony Farinacci Evolve PR and Marketing Scottsdale AZ

Anthony Farinacci

Chief Operating Officer

Anthony Farinacci spent nearly 28 years in law enforcement, including five years as Deputy Sheriff in Tucson and 23 years as an Agent with the Federal Bureau of Investigation (FBI). During his tenure with the FBI, Anthony performed a myriad of investigative duties including drug trafficking organizations, public corruption, terrorism, and public/private partnership engagement. He earned a bachelor’s degree in finance from Grand Canyon University and an MBA from the University of Arizona. Now retired from the FBI, Anthony brings his leadership, management, and extensive experience working with the private sector to Evolve.

Anthony enjoys being back home in Phoenix, where he can spend time with his daughter, family and take-in the Arizona weather.

Claire Natale Evolve PR and Marketing Scottsdale AZ

Claire Natale

Director of Marketing

Claire Natale brings a diverse perspective to the PR team. She earned a master’s degree in food studies from New York University, but after starting her post-college career as a Registered Dietician, she quickly realized she was more interested in food communication than nutrition. So, she began working in public relations in New York City with some of the industry’s best chefs, food writers, and interior designers. With more than 12 years of PR experience Claire loves connecting with clients and the media to share memorial and informative stories. Claire also works closely with the team to train and provide support where needed.

A Cleveland native, Claire moved to Phoenix in 2014 and loves immersing herself in the local food, hospitality, and event scene.

Ivana Morales Evolve PR and Marketing Scottsdale AZ

Ivana Morales

Senior Account Manager

Ivana Morales views public relations as a platform to learn about different people, products, and events. Born in Uruguay, she lived in Brazil and New Jersey before moving to Arizona and earning a bachelor’s degree in journalism from Arizona State University. Fluent in Spanish and conversational in French and American Sign Language, Ivana finds power with words and has been published in several newspapers and magazines including the Arizona Republic and the Phoenix Business Journal.

Outside of work, Ivana enjoys exploring different restaurants across the Valley, watching movies of any genre, and easily getting lost in any book.

Krista Tillman Evolve PR and Marketing Scottsdale AZ

Krista Tillman

Senior Account Manager

Krista Tillman is a graduate of the Walter Cronkite School of Journalism and Mass Communication, the College of Integrative Sciences and Arts, and Barrett, The Honors College at Arizona State University. With a background in book publicity, Krista has a passion for helping clients share their message/brand with the world. For her honors college thesis, she focused her research on media relations and finds delight in collaborating with journalists on intriguing, relevant coverage.

Krista is also a certified 200-hour yoga teacher who has taught a wide variety of classes, including prenatal yoga. As an Arizona native and yoga teacher, she enjoys trips to Sedona, hiking and early morning yoga classes.

Kwyn Johnson Evolve PR and Marketing Scottsdale AZ

Kwyn Johnson

Senior Account Manager

A Montana-native, Kwyn Johnson came to Arizona on an athletic scholarship to play volleyball at Arizona State University. Two years into her collegiate career she also became a member of the newly sanctioned beach volleyball team while earning a bachelor's degree in communication and a master's in sports law & business. Before graduating, she secured a position with the Vegas Golden Knights as their first Communication & Content Intern, establishing her love for public relations. Since then, she's worked in the Phoenix valley managing public relations and marketing efforts across industries.

When she's not working, Kwyn enjoys being outdoors, hiking, paddle boarding, exploring new places and reading by the pool.

Kaylin Dunnett Evolve PR and Marketing Scottsdale AZ

Kaylin Dunnett

Account Manager

Kaylin Dunnett earned her bachelor’s degree in journalism with a public relations focus from ASU’s Walter Cronkite School of Journalism. A voracious reader with a love for telling stories that captivate, Kaylin knew she wanted to be a writer from a young age. Her work has been featured in a variety of Arizona publications, including The Daily Independent, the Glendale Star, North Central News and The State Press. Her favorite pieces (to both write and read) center around unconventional angles and thought-provoking topics. In the field of public relations, Kaylin enjoys crafting ‘out-of-the-box’ narratives that spark curiosity and showcase a client’s most positive attributes.

Kaylin is conversational in Japanese and uses her language skills to connect with a diverse audience both in and outside of the office. In her free time, she enjoys rock climbing, photography, exploring alternative fashion and caring for her beloved two dogs and cat.

Amber Godbehere Evolve PR and Marketing Scottsdale AZ

Amber Godbehere

Account Manager

As a sixth generation Arizonan, Amber Godbehere is proud of her roots and loves supporting local businesses that are truly making an impact in our community. Amber is an ASU alumnus, as she earned both a master’s degree in communication and a bachelor’s degree in journalism and mass communication from Arizona State University. Amber has worked in diverse public relations roles for both in-house companies and various agencies. As a public relations professional, Amber works to create strong and meaningful communication messages to positively showcase a brand’s desired image.

During her free time, Amber enjoys spending time with her friends and family, playing a friendly game of golf, going shopping, and taking her three dogs on walks. She also likes yoga, traveling, dance, and photography.


Alli Cripe Evolve PR and Marketing Scottsdale AZ

Alli Cripe

Account Manager

Alli’s a storyteller who graduated from Arizona State University’s Walter Cronkite School of Journalism where she earned a bachelor's degree in journalism. During college she started working as a freelance writer with Across The Margin, Times Media Group and Phoenix New Times. Out of curiosity, she took several public relations classes and fell in love. She has worked in an integrated marketing agency and in tech PR, garnering national coverage for clients.

When Alli’s not reading a good book, she’s likely listening to music, trying out some local eats, or watching Seinfeld.


Aspen Stanton Evolve PR and Marketing Scottsdale AZ

Aspen Stanton

Account Manager

Aspen Stanton graduated with a bachelors in journalism and mass communication from The Walter Cronkite School of Journalism, at Arizona State University. Growing up near Sedona, she has found a true appreciation for local businesses and how they build a strong foundation for the community. During the pandemic, she helped small businesses in her town with all things public relations and marketing. She believes that everyone has a story to tell and loves to showcase the heart of her clients in her work.

Outside of her professional life, she loves trying new restaurants, reading, and spending time with family and friends.

Megan Sawyer Evolve PR and Marketing Scottsdale AZ

Megan Sawyer

Account Manager

As an Arizona native, Megan earned her bachelor’s in strategic communication with an emphasis in public elations from Northern Arizona University in Flagstaff, Arizona. Following college, Megan dipped her toes into the sports industry working as a Community Relations/Foundation Intern with the Arizona Coyotes while simultaneously gaining her first agency experience working as an Account Coordinator at a boutique PR firm in town. As an avid travel junkie, Megan then found herself launched into the field of travel and tourism, working on the Communications team at Scottsdale’s Destination Marketing Organization – Experience Scottsdale, before joining the Evolve team.

In her free time, Megan can be found in the stands at a sporting event, exploring a thrilling new destination, singing at the top of her lungs at a concert or cozied up with a good book.

Grace Fuerte Evolve PR and Marketing Scottsdale AZ

Grace Fuerte

Account Manager

Grace Fuerte graduated from the Walter Cronkite School of Journalism and Mass Communication with a bachelor’s degree in journalism and a minor in communications. As a Phoenix native, Grace has a deep love for everything in the desert, particularly Arizona’s sports teams. She has experience working with various agencies in the valley and her passion for writing has secured her clients opportunities with major national outlets. Grace uses both her strong story telling skills and her love for public relations to land her clients the media attention they are seeking.

In her free time, you can catch Grace outside on a patio with her friends and dog, Finley.

Sierra Bardfeld Evolve PR and Marketing Scottsdale AZ

Sierra Bardfeld

Account Manager

Sierra Bardfeld is a graduate of Barrett, The Honors College at Arizona State University who earned a bachelor’s degree in Journalism & Mass Communication with a focus in public relations at the Walter Cronkite School and a minor in Film & Media Production at The Sidney Poitier New American Film School. Sierra has a passion for compelling storytelling and securing media coverage for her clients to help grow their brands.

In her free time, Sierra enjoys exploring local restaurants and destinations, listening to live music, traveling, capturing photos and videos, and spending quality time with her cat Piper.

Jennifer Howard Evolve PR and Marketing Scottsdale AZ

Jennifer Howard

Account Manager

With a passion for storytelling, Jennifer received her bachelor’s in creative writing from San Francisco State University. Throughout her career, Jennifer has grown in a variety of communications roles to include publishing, public relations and marketing. Jennifer loves to help clients with a variety of backgrounds communicate their most important work to the world. Creating a unique impact is what she wakes up excited to do!

Jennifer also loves to travel – some of her favorite destinations include Manhattan, Oahu, Southern California and the Amalfi Coast.

Alyssa Carrol Evolve PR and Marketing Scottsdale AZ

Alyssa Carrol

Account Manager

Born and raised in Michigan – Alyssa Carroll attended Western Michigan University, receiving a bachelor’s degree in public relations and journalism. Since college, she moved to Scottsdale, Arizona and began pursuing her career in public relations. Creating meaningful relationships, building brand awareness, and implementing creative thinking are a few of Alyssa’s strongest traits she brings to the team.

On her free time, Alyssa enjoys traveling the world, trying new restaurants, and laying in the sun.

Samantha Herdrich Evolve PR and Marketing Scottsdale AZ

Samantha Herdrich

Account Manager

Sam Herdrich is a graduate from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University with a Bachelor of Arts in journalism and mass communication. She also has a minor in digital audiences and a certificate in cross-sector leadership. She is a rare Phoenix native and has found herself passionate about the beauty and special place that is Arizona. Sam has extensive experience in the hospitality and travel industries and loves working with the diverse industry of clients at Evolve!

In her free time, Sam loves to cook and explore different restaurants in Phoenix with her close friends and family. You may spot her in line ordering vanilla oat milk lattes at local coffee shops as well!

Alyssa Yamamoto Evolve PR and Marketing Scottsdale AZ

Alyssa Yamamoto

Account Manager

Alyssa Yamamoto graduated from the University of Nevada, Las Vegas with a bachelor’s degree in communications and a minor in journalism and media studies. Her career experience includes working in multiple agency settings on a variety of clients in live entertainment, retail, education and hospitality fields. Alyssa measures her success by exceeding client expectations and securing impactful media placements.

Born and raised in Hawaii, Alyssa loves to travel and visit her family often. In her free time, she enjoys watching scary movies, taking care of her house plants and reading!

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Call us at (602) 550-1810, or fill out the form on the left and we’ll be in touch. Find us on social!