about-evolve

About Us

Evolve Public Relations and Marketing understands the ever-changing nature of the media landscape, and takes a proactive, adaptive approach to cultivating and maintaining a positive brand image. Our team of strong writers and strategists work closely with clients offering services such as press release writing, influencer relations, event planning, business and media consultation, ghostwriting and much more.

Upon becoming a client, Evolve assesses the current state of a company’s public relations strategy and devises a plan. Our approach to publicity recognizes the uniqueness of each client’s goals and objectives. While each plan acts as a guideline, Evolve actively seeks headline-grabbing story angles, promotions, and partnership opportunities to keep brands top of mind for media and target demographics. Strong, trusted relationships and creative thinking allows Evolve to not only retain clients, but surpass their expectations for public relations, marketing and events.

Founder, Jennifer Kaplan is a familiar face in the Valley with years of start-up experience. Kaplan began as co-founder and partner of PRIME 3 in 2005 and used this experience to start her own firm in 2010. Evolve’s diverse clientele encompasses a range of industries and professions, from restaurants, retail, entertainment, real estate and legal services to nonprofit organizations and global tech companies.

Evolve was ranked the number one public relations agency in Arizona for two years in a row by Arizona Business Magazine and won the Phoenix Business Journal’s Best Places to Work Award in 2022.

Since 2016, Kaplan herself has won the Arizona Business Leaders Award for her outstanding public relations services. Additionally, for seven years in a row Kaplan has received the Sun Devil 100 award from ASU which celebrates the achievements and successes of the university’s most successful graduates. In 2023 Kaplan won InBusiness Phoenix Magazine’s Woman of Achievement Award. Kaplan also received the inaugural Hugh Downs School Alumni of the Year award from Arizona State University in April 2022. This award honors alumni who have distinguished themselves through their contributions to the Hugh Downs School of Human Communication and demonstrated outstanding service to their community. It is the Hugh Downs School’s premier expression of praise and esteem. In November 2022, Kaplan also had the distinguished honor of receiving the College of Liberal Arts Leaders Program award at ASU which recognizes alumni who have brought honor to The College through personal success and business. Of more than 130,000 alumni only 77 have been honored with this award in its 25 years.

Why We Succeed

Public relations strategies are not “one size fits all”. Evolve seeks to amplify the uniqueness of an organization, business or individual through tactically crafted branding, partnerships and messaging. Evolve succeeds because we… Craft and Maintain a Positive Brand Image: Evolve’s team diligently combs through broadcast, print and online media platforms to keep a pulse on the public perception of a client. Evolve is dedicated to the success of a client’s image goals and maintenance of a desired perception through offering round-the-clock crisis communication, along with careful and effective messaging to reporters. Evolve provides curated detailed media coverage reports of publicity wins, making it easy for clients to track their PR journey over time. Cultivate Strong Media Relationships: Our reputation with the media as a trusted news source has been forged through more than 20 years in the PR industry. Our dedication to excellence with consistent communication, thoughtful and timely pitching and hands-on approach to media training facilitates a smooth experience for both clients and media contacts alike, ensuring a win-win for all. Forge Bridges for Partnership Opportunities: We’re skilled communicators and excel at bringing parties together to create partnerships. Evolve supports clients in identifying like-minded organizations that may mutually benefit from working together. We coordinate introductions, write proposals, designate campaign deliverables, and create metrics to measure the success of the partnership. Strive for Tangible Results: Evolve strives to exceed client expectations through exercising attentive communication and presenting out-of-the-box ideas for brands to skyrocket. Our team is proud of our client relationships and community involvement.
Don’t take our word for it – here’s what Evolve’s clients are saying: