Pitch Perfect: The PR Formula Reporters Love
By Hayley Ringle, Senior Account Manager at Evolve PR and Marketing – If you’ve ever found yourself hooked by the first few lines of an interesting article, chances are it started with a compelling, real-life story. Maybe it was a profile of a mom overcoming the odds, going back to school, and making a better […]
Why Startups Should Invest in PR
By Alexis Huerter, Account Manager at Evolve PR and Marketing – Launching a new business is a thrilling journey, but it also comes with many challenges. While startups often focus on sales at the early stages, it’s just as important to focus on how to reach your target audience and build a strong, memorable brand that […]
How PR Differs From Advertising — And Why That Matters to Your Business
By Savannah Kirmis, Senior Account Executive at Evolve PR and Marketing – If you’re investing in growing your business, you’ve likely thought about how to get more visibility: more eyes on your product, your service, your mission. Maybe you’ve considered advertising, or you’re mulling over whether or not to hire a public relations partner. But what’s […]
Entertainment PR vs. Corporate PR: What Business Owners Can Learn from the Music Industry
By Kelly Walsh, Senior Account Executive at Evolve PR and Marketing – PR is constantly changing and evolving. The music industry has been paving the way for PR trends since its inception. After 15 years in entertainment PR, I’ve seen firsthand how musicians and their teams build their brand, develop lifelong fans, and turn small moments into […]
Behind the Scenes: Day in the Life of a PR Agency Team
By Ava Patton at Evolve PR and Marketing – Every day at Evolve PR & Marketing is unique. Every day presents fresh challenges, innovative opportunities and the potential to positively impact our clients in the rapid industry of public relations. Here’s a behind-the-scenes look at what a typical day at a public relations firm involves. […]
Why You Should be Positioned as an Expert in Your Field
By Ivana Morales, Senior Account Executive at Evolve PR and Marketing – There is a lot of competition across many industries to secure earned media. To stand out among the rest, positioning yourself and leadership team as an expert in your field is paramount. Not only does this strategy help build trust and credibility around […]
Navigating Transparency and Authenticity: Ethical Responsibilities of PR Agencies
By Ava Patton at Evolve PR and Marketing – The significance of authenticity and transparency in today’s digital environment has reached new heights. Today, audiences are more than just passive consumers of material. They are looking for true connections, authentic narratives and businesses that share their values. Considering this change, public relations agencies now have […]
The Importance of PR When Launching a New Business Venture
By Emma Mannal, Account Manager at Evolve PR and Marketing – When launching a new business venture, an effective public relations strategy can be an integral part of putting it on the map. You may have a brilliant idea, but without visibility, it can be difficult to attract your desired audience. Through an effective public […]
What is PR?
Public relations professionals wear many hats, so it can be challenging to explain what PR is. Defining PR Public relations is a strategic communication process that works to improve and manage a company or organization’s reputation by building a relationship with the public through earned media. PR aims to create a positive image of a […]
How to Handle a Crisis: Key Steps for Effective Crisis Communications
By Kwyn Lowe, senior account executive at Evolve PR and Marketing – If there’s one thing we’ve learned in our 13 years as a business, it’s that a crisis can emerge at any time, putting your business or organization in the spotlight for all the wrong reasons. Whether it’s a local incident in Arizona or […]
What to Expect During Your First PR Meeting
By Grace Fuerte, senior account manager at Evolve PR and Marketing – Partnering with a public relations professional or agency is an exciting step toward elevating your brand’s presence and achieving your goals. Whether you’re looking to build awareness, launch a product, or manage a challenge, the first PR meeting is where it all begins. […]
PR Strategies: Three Tips for Mastering a Live TV Interview
By: Kaylin Dunnett, senior account manager at Evolve PR and Marketing – Participating in a live, televised interview can be an impactful moment in a client’s PR campaign, and allows for a brand or expert to add a personal touch to products or services. Whether you’re a seasoned spokesperson or getting in front of the […]
PR Strategies: Why You Should Apply for Awards
By Claire Natale, Director at Evolve PR and Marketing – As a publicist, one recommendation we make to clients is to consistently seek recognition by applying for industry awards. Whether you’re a startup looking to establish credibility or a well-established brand seeking to solidify your reputation, industry awards offer many benefits. Here’s why they should […]
The Difference Between a Byline, Pitch, Press Release and Media Alert
By Amber Godbehere, senior account manager at Evolve PR and Marketing – The main role of a public relations professional is to share their company or client’s brand with the media and the public. The key ways that information is shared is through bylined articles, pitches, press releases and media alerts. Every public relations expert […]
The Five Key Elements of a Successful PR Campaign From the Experts
By Liz Renninger, VP at Evolve PR and Marketing – In a competitive and fast-paced media environment, a well-executed PR campaign can set a brand apart. As public relations experts in Arizona, the Evolve PR and Marketing team is well-versed in crafting impactful narratives and storylines. It is important to note that a successful campaign […]
