How to Handle a Crisis: Key Steps for Effective Crisis Communications

How to Handle a Crisis: Key Steps for Effective Crisis Communications in Arizona

By Kwyn Lowe, senior account executive at Evolve PR and Marketing –  If there’s one thing we’ve learned in our 13 years as a business, it’s that a crisis can emerge at any time, putting your business or organization in the spotlight for all the wrong reasons. Whether it’s a local incident in Arizona or […]

What to Expect During Your First PR Meeting

Two people sitting, understanding what is happening during their first PR meeting

By Grace Fuerte, senior account manager at Evolve PR and Marketing –  Partnering with a public relations professional or agency is an exciting step toward elevating your brand’s presence and achieving your goals. Whether you’re looking to build awareness, launch a product, or manage a challenge, the first PR meeting is where it all begins. […]

PR Strategies: Three Tips for Mastering a Live TV Interview

Preparing for a live television interview

By: Kaylin Dunnett, senior account manager at Evolve PR and Marketing –  Participating in a live, televised interview can be an impactful moment in a client’s PR campaign, and allows for a brand or expert to add a personal touch to products or services. Whether you’re a seasoned spokesperson or getting in front of the […]

PR Strategies: Why You Should Apply for Awards

PR Strategy - woman wins award for her company

By Claire Natale, Director at Evolve PR and Marketing –  As a publicist, one recommendation we make to clients is to consistently seek recognition by applying for industry awards. Whether you’re a startup looking to establish credibility or a well-established brand seeking to solidify your reputation, industry awards offer many benefits. Here’s why they should […]

The Difference Between a Byline, Pitch, Press Release and Media Alert

A typewriter with The Difference Between a Byline, Pitch, Press Release and Media Alert

By Amber Godbehere, senior account manager at Evolve PR and Marketing –  The main role of a public relations professional is to share their company or client’s brand with the media and the public. The key ways that information is shared is through bylined articles, pitches, press releases and media alerts. Every public relations expert […]

The Five Key Elements of a Successful PR Campaign From the Experts

Five Key Elements of a Successful PR Campaign at Evolve PR and Marketing

By Liz Renninger, VP at Evolve PR and Marketing –  In a competitive and fast-paced media environment, a well-executed PR campaign can set a brand apart. As public relations experts in Arizona, the Evolve PR and Marketing team is well-versed in crafting impactful narratives and storylines. It is important to note that a successful campaign […]