PR Strategies: Three Tips for Mastering a Live TV Interview
By Kaylin Dunnett, Evolve PR and Marketing
Participating in a live TV interview can be an impactful moment in a client’s PR campaign and allows for a brand or expert to add a personal touch to products or services. Whether you’re a seasoned spokesperson or getting in front of the camera for the first time to grow your publicity, I recommend the following three tips and PR strategies to ensure each televised interview is equally informative, natural and captivating.
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Interview Confidence: Body Language and SetupWhile the setting may be live in a broadcast studio or remote at your workplace, the intention behind a live TV interview is to have a conversation with the reporter about whatever topic it is they chose. Make eye contact with the reporter, not the camera, and orient your body towards the person interviewing you unless you are performing a demonstration.
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Speaking Naturally: Practice Without Memorizing
If working with a PR professional, such as the account managers from Evolve, your publicist is likely to write up talking points that address anticipated questions from the reporter. This is to ensure your answers during the live TV interview are organic and true to sentiment on an issue or situation.
- Anticipate the who, what, when, where, and why
- Keep answers within a four-minute segment window
- Don’t memorize; just speak naturally and avoid sounding robotic
- Avoid jargon; explain terms clearly if used
Reframing and Redirecting On-Air
If a reporter asks a question on-air that you do not know the answer to, I recommend reframing with phrases such as “The situation is more like this…” or “You may instead want to consider…” You can also reference a website where viewers might find more information with statements such as “Viewers or listeners can find out more about that by visiting our website.” This can serve as a cue to the interviewer to not pursue this line of questioning. These responses are highly preferable to responding “no comment,” which can be quoted on the record and generally appears secretive or guarded to viewers and listeners. It’s one of the most useful techniques to manage a live TV interview confidently.
Final Takeaway: Be Human, Not Perfect
Televised interviews are less about perfection and more about presence. With the right prep and mindset, you can bring clarity, credibility, and connection to your brand in just a few minutes of airtime. Learn more.
👉 Let’s prep your next on-air appearance together.
Frequently Asked Questions About Live TV Interviews
How should I prepare for my first live interview?
A: Review key talking points, practice your delivery out loud, and rehearse answers in a conversational tone without memorizing exact lines.
What if I get nervous or freeze on camera?
A: Take a deep breath, refocus on the reporter, and stick to your key points. Remember, it’s a conversation, not a performance.
Can I mention my website or brand in a response?
A: Yes, and it’s actually encouraged. Directing viewers to your site helps guide the narrative and provides additional context.
Should I use technical terms or keep it simple?
A: Always keep it simple. If you must use jargon, explain it. The average viewer needs clarity over complexity.
What happens if I don’t know the answer?
A: Redirect with confidence. Reframing or suggesting where viewers can learn more keeps the conversation moving without raising red flags.
Bringing people together through our relationships to promote and enhance their message to the world. Evolve PR and Marketing is a results-driven, full-service public relations firm that has been proudly ranked the number one public relations agency by Arizona Business Magazine for two years running. Located in the greater Phoenix area of Arizona, and expanding across the country, we’re here to elevate your brand, enhance your visibility, and create meaningful connections that make an impact.
