How to Handle a Crisis: Key Steps for Effective Crisis Communications
By Kwyn Lowe, senior account executive at Evolve PR and Marketing – If there’s one thing we’ve learned in our 13 years as a business, it’s that a crisis can emerge at any time, putting your business or organization in the spotlight for all the wrong reasons. Whether it’s a local incident in Arizona or […]
PR Is the Last Thing You Should Drop During a Recession According to a Public Relations Consultant
By Ivana Morales, senior account executive Evolve PR and Marketing – When economic uncertainty strikes, businesses face difficult decisions about where to cut costs. Often, public relations is among the first expense to go. While it seems like the right decision, it can actually be detrimental to a client’s brand. As a public relations consultant, […]
What to Expect During Your First PR Meeting
By Grace Fuerte, senior account manager at Evolve PR and Marketing – Partnering with a public relations professional or agency is an exciting step toward elevating your brand’s presence and achieving your goals. Whether you’re looking to build awareness, launch a product, or manage a challenge, the first PR meeting is where it all begins. […]
PR Strategies: Three Tips for Mastering a Live TV Interview
By: Kaylin Dunnett, senior account manager at Evolve PR and Marketing – Participating in a live, televised interview can be an impactful moment in a client’s PR campaign, and allows for a brand or expert to add a personal touch to products or services. Whether you’re a seasoned spokesperson or getting in front of the […]
PR Strategies: Why You Should Apply for Awards
By Claire Natale, Director at Evolve PR and Marketing – As a publicist, one recommendation we make to clients is to consistently seek recognition by applying for industry awards. Whether you’re a startup looking to establish credibility or a well-established brand seeking to solidify your reputation, industry awards offer many benefits. Here’s why they should […]
The Difference Between a Byline, Pitch, Press Release and Media Alert
By Amber Godbehere, senior account manager at Evolve PR and Marketing – The main role of a public relations professional is to share their company or client’s brand with the media and the public. The key ways that information is shared is through bylined articles, pitches, press releases and media alerts. Every public relations expert […]
The Five Key Elements of a Successful PR Campaign From the Experts

By Liz Renninger, VP at Evolve PR and Marketing – In a competitive and fast-paced media environment, a well-executed PR campaign can set a brand apart. As public relations experts in Arizona, the Evolve PR and Marketing team is well-versed in crafting impactful narratives and storylines. It is important to note that a successful campaign […]