Why PR Matters During a Recession: Insights From a Public Relations Consultant
Why PR Matters During a Recession: Insights From a Public Relations Consultant By Ivana Morales, senior account executive Evolve PR and Marketing Why PR matters during a recession is a lesson many businesses learn the hard way. In times of economic uncertainty, companies must make difficult decisions about where to cut costs. Public relations is […]
What to Expect During Your First PR Meeting
What to Expect During Your First PR Meeting By Grace Fuerte, Evolve PR and Marketing Partnering with a public relations professional or agency is an exciting step toward elevating your brand’s presence and achieving your goals. Whether you’re looking to build awareness, launch a product, or manage a challenge, the first PR meeting is where […]
PR Strategies: Three Tips for Mastering a Live TV Interview
PR Strategies: Three Tips for Mastering a Live TV Interview By Kaylin Dunnett, Evolve PR and Marketing Participating in a live TV interview can be an impactful moment in a client’s PR campaign and allows for a brand or expert to add a personal touch to products or services. Whether you’re a seasoned spokesperson or […]
PR Strategies: Why You Should Apply for Awards
PR Awards Strategy: Why You Should Apply By Claire Natale, Evolve PR and Marketing As a publicist, one recommendation we make to clients is to consistently seek recognition by applying for industry awards. This is the core of a strong PR awards strategy. Whether you’re a startup looking to establish credibility or a well-established brand […]
PR Content Types: Byline, Pitch & Press Tools
PR Content Types: Byline, Pitch & Press Tools By Amber Godbehere, Evolve PR and Marketing Public relations professionals help share a company’s or client’s brand with the media and the public. The work shows up in bylined articles, tailored pitches, press releases, and media alerts. Clear and strategic brand communication starts with the right PR […]
The Five Key Elements of a Successful PR Campaign From the Experts
The Five Key Elements of a Successful PR Campaign From the Experts By Liz Renninger, Evolve PR and Marketing Mastering the PR Landscape: What Every Campaign Needs A great PR campaign starts with strategy and ends with impact. Knowing the key ingredients behind lasting media success is everything. In a competitive and fast-paced media environment, […]
