Brand Ambassador Strategy to Boost Visibility

Brand Ambassador Strategy to Boost Visibility By Ava Patton, Evolve PR and Marketing A strong brand ambassador strategy goes beyond putting a face to your brand. It builds trust, increases reach, and personalizes your message. Branding will only get you so far in a crowded market, and you need a voice that people can believe […]

How Earned Media Builds Brand Equity

Earned Media and Brand Equity: How It Builds Your Reputation By Ava Patton, Evolve PR and Marketing Earned media and brand equity go hand-in-hand. One plays into the other, and the cycle of visibility, trust, and credibility is developed in a way a financial transaction cannot achieve. While paid campaigns are inherently valuable and can […]