Run a PR Campaign Through Media and Coverage

Run a PR Campaign Through Media and Coverage By Ava Patton, Evolve PR and Marketing If visibility is the goal, media coverage is the difference between being noticed for a moment and being remembered long after the spotlight fades. Paid ads can push your name in front of people, but earned media brings something far […]

PR During a Rebrand: How to Lead the Conversation

PR During a Rebrand: Control the Narrative With Confidence By Ava Patton, Evolve PR and Marketing Rebrands are big, defining moments for any company. They change how you look, how you sound, and how you show up in the world. That kind of shift naturally sparks curiosity, excitement, and sometimes skepticism. If you don’t take […]