Run a PR Campaign Through Media and Coverage
Run a PR Campaign Through Media and Coverage By Ava Patton, Evolve PR and Marketing If visibility is the goal, media coverage is the difference between being noticed for a moment and being remembered long after the spotlight fades. Paid ads can push your name in front of people, but earned media brings something far […]
Nationally Newsworthy Brand: Bold PR That Gets You Noticed
Nationally Newsworthy Brand: Bold PR That Gets You Noticed By Evolve PR and Marketing In a saturated media landscape, playing it safe won’t get your brand noticed. To become a nationally newsworthy brand, you need a PR approach that’s bold, well-timed, and unafraid to make a statement. What Makes a Brand Newsworthy Journalists don’t write […]
PR for Real Estate: How to Secure Media Coverage and Build Credibility
PR for Real Estate: How to Secure Media Coverage and Build Credibility By Kaylin Dunnett, Senior Account Manager at Evolve PR and Marketing To succeed in today’s housing market, you need more than listings and showings — you need PR for real estate that elevates your visibility and credibility. Public relations is a strategic way […]
Refresh Your Brand Story for Maximum Impact
How to Refresh Your Brand Story and Actually Stand Out By Grace Fuerte, Senior Account Manager at Evolve PR and Marketing To truly connect, you must refresh your brand story — it’s more than just a catchy tagline or polished pitch. Instead, it’s the emotional thread that connects your company to your audience and communicates […]
Storytelling in PR: The Formula Reporters Love
Storytelling in PR: The Formula Reporters Love By Hayley Ringle, Senior Account Manager at Evolve PR and Marketing Storytelling in PR is what pulls people in. If you’ve ever found yourself hooked by the first few lines of an article, chances are it started with a compelling, real-life story. Maybe it profiled a mom overcoming […]
Entertainment PR vs. Corporate PR: What Business Owners Can Learn from the Music Industry
PR Strategies for Business: Lessons from Music PR By Kelly Walsh, Evolve PR and Marketing PR strategies for business aren’t limited to corporate boardrooms. Some of the best lessons come from the music industry — where branding is bold, stories are personal, and fan loyalty runs deep. After 15 years in entertainment PR, I’ve watched […]
