Press Release in Modern PR: Is It Still Important Today?

Press Release in Modern PR: Is It Still Important Today? By Krista Tillman, Senior Account Executive at Evolve PR and Marketing Press release in modern PR strategy is still highly relevant today. Despite the evolution of the media landscape, press releases remain a core tactic for delivering verified, accessible news to the public and journalists. […]

The Hidden SEO Superpowers of Press Releases

The Hidden SEO Superpowers of Press Releases By Shannon Richards, guest writer for Evolve PR and Marketing Press releases for SEO have long been used for formal announcements and media engagement, but did you know they can also play a pivotal role in enhancing your website’s visibility? When crafted strategically and distributed properly, they can […]