Social Selling Through PR Builds Lasting Relationships
Social Selling Through PR Builds Lasting Relationships By Ava Patton, Evolve PR and Marketing In today’s fragmented digital landscape, social selling through PR is more than a passing trend. It has become a long-term growth strategy. When public relations and social engagement move together, visibility turns into connection. It is not about closing a quick […]
Run a PR Campaign Through Media and Coverage
Run a PR Campaign Through Media and Coverage By Ava Patton, Evolve PR and Marketing If visibility is the goal, media coverage is the difference between being noticed for a moment and being remembered long after the spotlight fades. Paid ads can push your name in front of people, but earned media brings something far […]
Speed in Public Relations: The Fast Track to Media Wins
Speed in Public Relations: The Fast Track to Media Wins By Aly Pillar, Account Manager at Evolve PR and Marketing Speed in public relations is more than a bonus in today’s media world—it’s essential. While storytelling and message clarity remain vital, your ability to move quickly can determine whether your brand earns media coverage or […]
Become a PR Pro’s Dream Client and Achieve Your Communication Goals
Become a PR Pro’s Dream Client and Achieve Your Communication Goals By Maryia Jimenez, PR Account Executive at Evolve PR and Marketing Want to become a PR pro’s dream client? The relationship between a client and their public relations firm can make or break the success of a campaign. Whether you’re promoting a product launch, […]
Why Your CEO Should Be the Face of Your Brand
CEO as the Face of the Brand: Why It Works By Ava Patton, Evolve PR and Marketing Having your CEO represent the company isn’t just a business strategy — it’s essential in an era where consumers value authenticity and transparency. A visible CEO can humanize the brand, strengthen consumer trust, and build lasting relationships. That’s […]
The Hidden SEO Superpowers of Press Releases
The Hidden SEO Superpowers of Press Releases By Shannon Richards, guest writer for Evolve PR and Marketing Press releases for SEO have long been used for formal announcements and media engagement, but did you know they can also play a pivotal role in enhancing your website’s visibility? When crafted strategically and distributed properly, they can […]
Why Media Relationships Matter in PR Today
Media Relationships in PR: Why They Still Matter By Maile Cacal, Evolve PR and Marketing Strong media relationships in PR remain one of the most vital strategies for success. In today’s fast-moving public relations world, building connections with journalists is more than a nice-to-have — it’s how brands stay visible, credible, and relevant. As technology […]
Why You Should be Positioned as an Expert in Your Field
Expert Positioning for PR: How to Lead With Authority By Ivana Morales, Senior Account Executive at Evolve PR and Marketing Competition for earned media is fierce across most industries. To rise above the noise, position yourself and your leadership team as explained in The Role of PR in Establishing Expertise with expert positioning for PR. This […]
PR Strategies: Maximizing the Impact of Your Earned Media
PR Strategies: Maximizing the Impact of Your Earned Media By Krista Tillman, Evolve PR and Marketing Implementing a clear earned media strategy starts with securing a media feature. It means your business, nonprofit, or idea is reaching new audiences. But the impact of a media hit doesn’t need to stop there. You can continue to […]
