Pitch Perfect: The PR Formula Reporters Love

Pitch Perfect: The PR Formula Reporters Love

By Hayley Ringle, Senior Account Manager at Evolve PR and Marketing –  If you’ve ever found yourself hooked by the first few lines of an interesting article, chances are it started with a compelling, real-life story. Maybe it was a profile of a mom overcoming the odds, going back to school, and making a better […]

PR Strategies: Maximizing the Impact of Your Earned Media

Maximizing the impact of earned media

By Krista Tillman, senior account executive at Evolve PR and Marketing –  Securing a media feature is always an exciting milestone—it means your business, nonprofit, or idea is reaching new audiences. But the impact of a media hit doesn’t need to stop there. You can continue to leverage your media coverage to further establish credibility, […]