PR Strategies: Maximizing the Impact of Your Earned Media

Maximizing the impact of earned media

By Krista Tillman, senior account executive at Evolve PR and Marketing –  Securing a media feature is always an exciting milestone—it means your business, nonprofit, or idea is reaching new audiences. But the impact of a media hit doesn’t need to stop there. You can continue to leverage your media coverage to further establish credibility, […]