Run a PR Campaign Through Media and Coverage

Run a PR Campaign Through Media and Coverage By Ava Patton, Evolve PR and Marketing If visibility is the goal, media coverage is the difference between being noticed for a moment and being remembered long after the spotlight fades. Paid ads can push your name in front of people, but earned media brings something far […]

How Earned Media Builds Brand Equity

Earned Media and Brand Equity: How It Builds Your Reputation By Ava Patton, Evolve PR and Marketing Earned media and brand equity go hand-in-hand. One plays into the other, and the cycle of visibility, trust, and credibility is developed in a way a financial transaction cannot achieve. While paid campaigns are inherently valuable and can […]

Nationally Newsworthy Brand: Bold PR That Gets You Noticed

Nationally Newsworthy Brand: Bold PR That Gets You Noticed By Evolve PR and Marketing In a saturated media landscape, playing it safe won’t get your brand noticed. To become a nationally newsworthy brand, you need a PR approach that’s bold, well-timed, and unafraid to make a statement. What Makes a Brand Newsworthy Journalists don’t write […]

What Is Public Relations? PR Strategy for Business Success

What Is Public Relations? PR Strategy for Business Success By the Evolve PR Team, Evolve PR and Marketing Public Relations Professionals Wear Many Hats Public relations is essential to any business communication strategy. PR professionals wear many hats, so it can be challenging to explain what PR is. But at its core, a solid PR […]

PR Strategies: Maximizing the Impact of Your Earned Media

PR Strategies: Maximizing the Impact of Your Earned Media By Krista Tillman, Evolve PR and Marketing Implementing a clear earned media strategy starts with securing a media feature. It means your business, nonprofit, or idea is reaching new audiences. But the impact of a media hit doesn’t need to stop there. You can continue to […]