Telling a Brand Origin Story That Truly Connects

Brand Origin Story: How to Tell One That Truly Connects By Ava Patton, Evolve PR and Marketing A brand origin story is more than company history. It is the bridge between what you value and why your audience should trust you. Every business begins with a spark, a problem waiting to be solved, a passion […]

PR for Real Estate: How to Secure Media Coverage and Build Credibility

PR for Real Estate: How to Secure Media Coverage and Build Credibility By Kaylin Dunnett, Senior Account Manager at Evolve PR and Marketing To succeed in today’s housing market, you need more than listings and showings — you need PR for real estate that elevates your visibility and credibility. Public relations is a strategic way […]

Refresh Your Brand Story for Maximum Impact

How to Refresh Your Brand Story and Actually Stand Out By Grace Fuerte, Senior Account Manager at Evolve PR and Marketing To truly connect, you must refresh your brand story — it’s more than just a catchy tagline or polished pitch. Instead, it’s the emotional thread that connects your company to your audience and communicates […]

How PR Differs From Advertising — And Why That Matters to Your Business

How PR Differs From Advertising and Why That Matters to Your Business By Savannah Kirmis, Evolve PR and Marketing If you’re investing in growing your business, you’ve likely thought about visibility. More eyes on your product, your service, your mission. Maybe you’ve considered advertising, or you’re mulling over whether or not to hire a public […]