Brand Ambassador Strategy to Boost Visibility
Brand Ambassador Strategy to Boost Visibility By Ava Patton, Evolve PR and Marketing A strong brand ambassador strategy goes beyond putting a face to your brand. It builds trust, increases reach, and personalizes your message. Branding will only get you so far in a crowded market, and you need a voice that people can believe […]
PR Trends in 2025: What Every Brand Needs to Know
PR Trends in 2025: What Every Brand Needs to Know By Evolve PR and Marketing PR trends in 2025 are transforming how brands build trust, shape narratives, and secure media visibility. In a year defined by innovation and authenticity, the brands leading PR success are those that balance human connection with technological insight. Authentic Brand […]
PR and Social Media Strategy: How They Work Together
PR and Social Media: How They Work Together to Build Your Brand By Ava Patton PR and social media are essential elements of a successful brand communication strategy. Combining public relations with digital platforms allows businesses to amplify their voice, build trust, and engage with audiences across multiple touchpoints. To ensure a strong brand presence, […]
Entertainment PR vs. Corporate PR: What Business Owners Can Learn from the Music Industry
PR Strategies for Business: Lessons from Music PR By Kelly Walsh, Evolve PR and Marketing PR strategies for business aren’t limited to corporate boardrooms. Some of the best lessons come from the music industry — where branding is bold, stories are personal, and fan loyalty runs deep. After 15 years in entertainment PR, I’ve watched […]
Event PR Strategy: Before, During, and After
Event PR Strategy: Before, During, and After By Jennifer Howard, Evolve PR and Marketing Successful event PR isn’t just about generating buzz — it’s about creating sustained visibility before, during, and long after the event ends. Whether you’re launching a new product, hosting a corporate gathering, or organizing a community event, a well-crafted event PR […]
What Is Influencer Marketing? Strategy & Success Tips
What Is Influencer Marketing? Strategy & Success Tips By Megan Sawyer, senior account manager at Evolve PR and Marketing Influencer Marketing: You’ve likely heard the term used and may even have a loose understanding of the concept. Over the past decade, this strategy has become a significant part of public relations and marketing campaigns. Today, […]
