Run a PR Campaign Through Media and Coverage

Run a PR Campaign Through Media and Coverage By Ava Patton, Evolve PR and Marketing If visibility is the goal, media coverage is the difference between being noticed for a moment and being remembered long after the spotlight fades. Paid ads can push your name in front of people, but earned media brings something far […]

Storytelling in PR: The Formula Reporters Love

Storytelling in PR: The Formula Reporters Love By Hayley Ringle, Senior Account Manager at Evolve PR and Marketing Storytelling in PR is what pulls people in. If you’ve ever found yourself hooked by the first few lines of an article, chances are it started with a compelling, real-life story. Maybe it profiled a mom overcoming […]