PR Strategies: Why You Should Apply for Awards

PR Awards Strategy: Why You Should Apply By Claire Natale, Evolve PR and Marketing As a publicist, one recommendation we make to clients is to consistently seek recognition by applying for industry awards. This is the core of a strong PR awards strategy. Whether you’re a startup looking to establish credibility or a well-established brand […]

PR Strategies: Maximizing the Impact of Your Earned Media

PR Strategies: Maximizing the Impact of Your Earned Media By Krista Tillman, Evolve PR and Marketing Implementing a clear earned media strategy starts with securing a media feature. It means your business, nonprofit, or idea is reaching new audiences. But the impact of a media hit doesn’t need to stop there. You can continue to […]

The Five Key Elements of a Successful PR Campaign From the Experts

The Five Key Elements of a Successful PR Campaign From the Experts By Liz Renninger, Evolve PR and Marketing Mastering the PR Landscape: What Every Campaign Needs A great PR campaign starts with strategy and ends with impact. Knowing the key ingredients behind lasting media success is everything. In a competitive and fast-paced media environment, […]