PR Trends in 2025: What Every Brand Needs to Know

PR Trends in 2025: What Every Brand Needs to Know By Evolve PR and Marketing PR trends in 2025 are transforming how brands build trust, shape narratives, and secure media visibility. In a year defined by innovation and authenticity, the brands leading PR success are those that balance human connection with technological insight. Authentic Brand […]

PR and Social Media Strategy: How They Work Together

PR and Social Media: How They Work Together to Build Your Brand By Ava Patton PR and social media are essential elements of a successful brand communication strategy. Combining public relations with digital platforms allows businesses to amplify their voice, build trust, and engage with audiences across multiple touchpoints. To ensure a strong brand presence, […]

PR and Marketing KPIs: Track PR’s Real Impact

PR and Marketing KPIs: Track PR’s Real Impact By Kate Hofmann, Senior Account Manager at Evolve PR and Marketing PR and marketing KPIs should be the starting point of every strategic communications plan. If your PR efforts aren’t trackable, they’re not truly working. Aligning public relations with measurable marketing goals ensures that your campaigns generate […]

Press Release in Modern PR: Is It Still Important Today?

Press Release in Modern PR: Is It Still Important Today? By Krista Tillman, Senior Account Executive at Evolve PR and Marketing Press release in modern PR strategy is still highly relevant today. Despite the evolution of the media landscape, press releases remain a core tactic for delivering verified, accessible news to the public and journalists. […]

How AI Is Changing the PR Landscape

How AI Is Changing the PR Landscape By Tessa Manning, Account Manager at Evolve PR and Marketing AI in public relations is a game-changer in today’s communications landscape. From automating media outreach to analyzing sentiment and improving workflows, AI tools are rapidly redefining how publicists operate. But as these tools grow in sophistication, they must […]

PR for Real Estate: How to Secure Media Coverage and Build Credibility

PR for Real Estate: How to Secure Media Coverage and Build Credibility By Kaylin Dunnett, Senior Account Manager at Evolve PR and Marketing To succeed in today’s housing market, you need more than listings and showings — you need PR for real estate that elevates your visibility and credibility. Public relations is a strategic way […]

Refresh Your Brand Story for Maximum Impact

How to Refresh Your Brand Story and Actually Stand Out By Grace Fuerte, Senior Account Manager at Evolve PR and Marketing To truly connect, you must refresh your brand story — it’s more than just a catchy tagline or polished pitch. Instead, it’s the emotional thread that connects your company to your audience and communicates […]

Become a PR Pro’s Dream Client and Achieve Your Communication Goals

Become a PR Pro’s Dream Client and Achieve Your Communication Goals By Maryia Jimenez, PR Account Executive at Evolve PR and Marketing Want to become a PR pro’s dream client? The relationship between a client and their public relations firm can make or break the success of a campaign. Whether you’re promoting a product launch, […]

Why Your CEO Should Be the Face of Your Brand

CEO as the Face of the Brand: Why It Works By Ava Patton, Evolve PR and Marketing Having your CEO represent the company isn’t just a business strategy — it’s essential in an era where consumers value authenticity and transparency. A visible CEO can humanize the brand, strengthen consumer trust, and build lasting relationships. That’s […]

Why Media Relationships Matter in PR Today

Media Relationships in PR: Why They Still Matter By Maile Cacal, Evolve PR and Marketing Strong media relationships in PR remain one of the most vital strategies for success. In today’s fast-moving public relations world, building connections with journalists is more than a nice-to-have — it’s how brands stay visible, credible, and relevant. As technology […]

The Best Uses for a Press Release According to a Publicist

The Best Uses for a Press Release According to a Publicist By Claire Natale, Director Evolve PR and Marketing Many public relations terms get thrown around by clients or others who are not in the industry. The best uses for a press release, pitch, and media alert are a few that can be confused or […]