Run a PR Campaign Through Media and Coverage
Run a PR Campaign Through Media and Coverage By Ava Patton, Evolve PR and Marketing If visibility is the goal, media coverage is the difference between being noticed for a moment and being remembered long after the spotlight fades. Paid ads can push your name in front of people, but earned media brings something far […]
How Earned Media Builds Brand Equity
Earned Media and Brand Equity: How It Builds Your Reputation By Ava Patton, Evolve PR and Marketing Earned media and brand equity go hand-in-hand. One plays into the other, and the cycle of visibility, trust, and credibility is developed in a way a financial transaction cannot achieve. While paid campaigns are inherently valuable and can […]
Regional Media Pitching Tips for Smaller Markets
Regional Media Pitching Tips for Smaller Markets By Evolve PR and Marketing Regional media pitching is often the key driver between being seen and being overlooked, especially in smaller markets. These areas are easy to dismiss in national PR plans, but doing so leaves influence on the table. Local media still carries weight. A story […]
Community Engagement in PR: How It Builds Brand Trust in 2025
Community Engagement in PR: How It Builds Brand Trust in 2025 By Evolve PR and Marketing Engagement in the community as a focus of public relations has always been about more than planned. It has always been about trust, and in 2025, trust remains the most valued currency of them all. Even though artificial intelligence […]
Local Media Storytelling Builds Trust and Brand Loyalty
Local Media Storytelling: How It Builds Trust and Brand Loyalty By Evolve PR and Marketing Local news storytelling verifies that all defining brand moments do not require the sheen of a national spotlight. The strongest stories are not conceived in the light but in places we know so well. More often, they rise from the […]
Turning City Events Into Powerful Local Press Coverage
Local Event PR: Turning City Moments Into Press Coverage By Evolve PR and Marketing Local event PR remains one of the most effective ways to gain visibility and build trust with your community. City events aren’t just moments on the calendar; they’re opportunities to show up, be quoted, and leave a lasting impression. Whether you’re […]
PR for Social Selling Turns Local Creators Into Advocates
PR for Social Selling Turns Local Creators into Advocates By Evolve PR and Marketing PR for social selling gives brands more than clicks—it builds credibility and connection through authentic creator partnerships. With the right PR support, creators stop acting like short-term content partners and start becoming trusted community advocates. Learn how this shift strengthens visibility […]
Local Media Coverage Builds Trust and Customer Loyalty
Local Media Coverage Builds Customer Trust and Loyalty By Evolve PR and Marketing In today’s crowded digital world, trust is the real separator. And more often than not, it begins close to home. A headline in the local paper or a feature on the evening news builds customer loyalty in ways ads never could. Local […]
Why Businesses Should Think Like Media Outlets When Planning PR
Why Businesses Should Think Like Media Outlets When Planning PR By: Aspen Stanton, Senior Account Manager and Head of Influencers at Evolve PR and Marketing Newsroom mindset for PR is essential if you want to stand out in today’s crowded digital space. Audiences are bombarded with content, and it’s not enough for brands to simply […]
Top Sports PR Strategies for Community Engagement
How Sports Organizations Can Use PR to Engage the Community By Liesl Babicka, Account Manager at Evolve PR and Marketing Public relations isn’t just for big-name athletes and major leagues. It’s a key pillar for every sports organization aiming to strengthen its reputation, build loyalty, and stand out in a crowded landscape. From pro teams […]
How PR Differs From Advertising — And Why That Matters to Your Business
How PR Differs From Advertising and Why That Matters to Your Business By Savannah Kirmis, Evolve PR and Marketing If you’re investing in growing your business, you’ve likely thought about visibility. More eyes on your product, your service, your mission. Maybe you’ve considered advertising, or you’re mulling over whether or not to hire a public […]
Why You Should be Positioned as an Expert in Your Field
Expert Positioning for PR: How to Lead With Authority By Ivana Morales, Senior Account Executive at Evolve PR and Marketing Competition for earned media is fierce across most industries. To rise above the noise, position yourself and your leadership team as explained in The Role of PR in Establishing Expertise with expert positioning for PR. This […]
What Is Public Relations? PR Strategy for Business Success
What Is Public Relations? PR Strategy for Business Success By the Evolve PR Team, Evolve PR and Marketing Public Relations Professionals Wear Many Hats Public relations is essential to any business communication strategy. PR professionals wear many hats, so it can be challenging to explain what PR is. But at its core, a solid PR […]
Nonprofit PR Strategy to Build Awareness
Nonprofit PR Strategy to Build Awareness By Emma Mannal, Evolve PR and Marketing A strong nonprofit PR strategy is key to the success of any nonprofit organization. Every nonprofit organization seeks to serve as many people in need as possible. Public awareness of your mission and programs makes that possible. A well-crafted nonprofit PR strategy […]
PR Strategies: Maximizing the Impact of Your Earned Media
PR Strategies: Maximizing the Impact of Your Earned Media By Krista Tillman, Evolve PR and Marketing Implementing a clear earned media strategy starts with securing a media feature. It means your business, nonprofit, or idea is reaching new audiences. But the impact of a media hit doesn’t need to stop there. You can continue to […]
