PR and Marketing KPIs: Track PR’s Real Impact

PR and Marketing KPIs: Track PR’s Real Impact By Kate Hofmann, Senior Account Manager at Evolve PR and Marketing PR and marketing KPIs should be the starting point of every strategic communications plan. If your PR efforts aren’t trackable, they’re not truly working. Aligning public relations with measurable marketing goals ensures that your campaigns generate […]

Why Businesses Should Think Like Media Outlets When Planning PR

Why Businesses Should Think Like Media Outlets When Planning PR By: Aspen Stanton, Senior Account Manager and Head of Influencers at Evolve PR and Marketing Newsroom mindset for PR is essential if you want to stand out in today’s crowded digital space. Audiences are bombarded with content, and it’s not enough for brands to simply […]

The Hidden SEO Superpowers of Press Releases

The Hidden SEO Superpowers of Press Releases By Shannon Richards, guest writer for Evolve PR and Marketing Press releases for SEO have long been used for formal announcements and media engagement, but did you know they can also play a pivotal role in enhancing your website’s visibility? When crafted strategically and distributed properly, they can […]

Behind the Scenes: Day in the Life of a PR Agency Team

Inside a PR Agency: Public Relations Strategy in Action By Ava Patton at Evolve PR and Marketing Every day at Evolve PR & Marketing is unique. Every day presents fresh challenges, innovative opportunities and the potential to positively impact our clients in the rapid industry of public relations. Here’s a behind-the-scenes look at what a […]