Why Your CEO Should Be the Face of Your Brand

CEO as the Face of the Brand: Why It Works By Ava Patton, Evolve PR and Marketing Having your CEO represent the company isn’t just a business strategy — it’s essential in an era where consumers value authenticity and transparency. A visible CEO can humanize the brand, strengthen consumer trust, and build lasting relationships. That’s […]

Why Green Initiatives for Businesses Matter Today

Why Green Initiatives for Businesses Matter Today By Amber Godbehere, senior account manager at Evolve PR and Marketing Do you have a green initiatives for businesses strategy or sustainability plan in place? Are your employees aware of their environmental footprint? How can your industry better support sustainable practices that help protect the planet for future […]

Why Businesses Should Think Like Media Outlets When Planning PR

Why Businesses Should Think Like Media Outlets When Planning PR By: Aspen Stanton, Senior Account Manager and Head of Influencers at Evolve PR and Marketing Newsroom mindset for PR is essential if you want to stand out in today’s crowded digital space. Audiences are bombarded with content, and it’s not enough for brands to simply […]