How Internal Communication Shapes Brand Reputation
How Internal Communication Shapes Brand Reputation By Ava Patton, Evolve PR and Marketing Ads don’t just make a brand’s image. It starts with how a company talks inside. How people speak and act within an organization sets the brand’s image. When workers are on the same page and know what’s going on, they do more […]
Run a PR Campaign Through Media and Coverage
Run a PR Campaign Through Media and Coverage By Ava Patton, Evolve PR and Marketing If visibility is the goal, media coverage is the difference between being noticed for a moment and being remembered long after the spotlight fades. Paid ads can push your name in front of people, but earned media brings something far […]
Build Brand Loyalty Through PR Campaigns That Connect
Build Brand Loyalty Through PR Campaigns That Connect By Ava Patton, Evolve PR and Marketing Once people feel connected to your story, see consistency in the way you communicate, and trust the credibility behind your name, building brand loyalty is not about catchy ads or fleeting discounts. Building brand loyalty requires someone to feel connected […]
National Crisis Communication That Protects Brand Reputation
National Crisis Communication Strategy That Protects Brand Reputation By Evolve PR and Marketing National crisis communication is the shield that protects your brand when it matters most. Crises don’t wait around. They strike fast, spread even quicker, and put everything you’ve built to the test. In those critical moments, communication at the national level becomes […]
Why Your CEO Should Be the Face of Your Brand
CEO as the Face of the Brand: Why It Works By Ava Patton, Evolve PR and Marketing Having your CEO represent the company isn’t just a business strategy — it’s essential in an era where consumers value authenticity and transparency. A visible CEO can humanize the brand, strengthen consumer trust, and build lasting relationships. That’s […]
Why Green Initiatives for Businesses Matter Today
Why Green Initiatives for Businesses Matter Today By Amber Godbehere, senior account manager at Evolve PR and Marketing Do you have a green initiatives for businesses strategy or sustainability plan in place? Are your employees aware of their environmental footprint? How can your industry better support sustainable practices that help protect the planet for future […]
Why Media Relationships Matter in PR Today
Media Relationships in PR: Why They Still Matter By Maile Cacal, Evolve PR and Marketing Strong media relationships in PR remain one of the most vital strategies for success. In today’s fast-moving public relations world, building connections with journalists is more than a nice-to-have — it’s how brands stay visible, credible, and relevant. As technology […]
