Build Brand Authority With Consistent Messaging

Build Brand Authority With Consistent Messaging By Ava Patton, Evolve PR and Marketing Authority doesn’t come from a single clever line or one standout campaign. It comes from the steady echo of your voice, repeated clearly and confidently across time. Brands that last are the ones that keep saying the right things until the message […]

PR and Marketing KPIs: Track PR’s Real Impact

PR and Marketing KPIs: Track PR’s Real Impact By Kate Hofmann, Senior Account Manager at Evolve PR and Marketing PR and marketing KPIs should be the starting point of every strategic communications plan. If your PR efforts aren’t trackable, they’re not truly working. Aligning public relations with measurable marketing goals ensures that your campaigns generate […]

The Hidden SEO Superpowers of Press Releases

The Hidden SEO Superpowers of Press Releases By Shannon Richards, guest writer for Evolve PR and Marketing Press releases for SEO have long been used for formal announcements and media engagement, but did you know they can also play a pivotal role in enhancing your website’s visibility? When crafted strategically and distributed properly, they can […]