Social Selling Through PR Builds Lasting Relationships

Social Selling Through PR Builds Lasting Relationships By Ava Patton, Evolve PR and Marketing In today’s fragmented digital landscape, social selling through PR is more than a passing trend. It has become a long-term growth strategy. When public relations and social engagement move together, visibility turns into connection. It is not about closing a quick […]

Telling a Brand Origin Story That Truly Connects

Brand Origin Story: How to Tell One That Truly Connects By Ava Patton, Evolve PR and Marketing A brand origin story is more than company history. It is the bridge between what you value and why your audience should trust you. Every business begins with a spark, a problem waiting to be solved, a passion […]

Refresh Your Brand Story for Modern Audiences

Refresh Your Brand Story for Modern Audiences By Ava Patton, Evolve PR and Marketing Refreshing your brand story is not just a trend; it is a necessity. If your story was originally created years ago and not touched since then, it is unlikely to hold any relevance today. Consumer expectations evolve, culture evolves, and what […]

Visuals in PR: How to Grab Audience Attention

Visuals in PR: How to Grab Audience Attention By Natalie Bock, Evolve PR and Marketing In today’s fast-paced digital world, capturing your audience’s attention has become more challenging than ever. With new content popping up every few seconds, crafted messaging isn’t enough to stand out. This is where visuals in PR become essential. They help […]

What Is Influencer Marketing? Strategy & Success Tips

What Is Influencer Marketing? Strategy & Success Tips By Megan Sawyer, senior account manager at Evolve PR and Marketing Influencer Marketing: You’ve likely heard the term used and may even have a loose understanding of the concept. Over the past decade, this strategy has become a significant part of public relations and marketing campaigns. Today, […]