PR Strategies: Maximizing the Impact of Your Earned Media

PR Strategies: Maximizing the Impact of Your Earned Media By Krista Tillman, Evolve PR and Marketing Implementing a clear earned media strategy starts with securing a media feature. It means your business, nonprofit, or idea is reaching new audiences. But the impact of a media hit doesn’t need to stop there. You can continue to […]

PR Content Types: Byline, Pitch & Press Tools

PR Content Types: Byline, Pitch & Press Tools By Amber Godbehere, Evolve PR and Marketing Public relations professionals help share a company’s or client’s brand with the media and the public. The work shows up in bylined articles, tailored pitches, press releases, and media alerts. Clear and strategic brand communication starts with the right PR […]

The Five Key Elements of a Successful PR Campaign From the Experts

The Five Key Elements of a Successful PR Campaign From the Experts By Liz Renninger, Evolve PR and Marketing Mastering the PR Landscape: What Every Campaign Needs A great PR campaign starts with strategy and ends with impact. Knowing the key ingredients behind lasting media success is everything. In a competitive and fast-paced media environment, […]

Marketing vs. PR: How They Support Brand Visibility

Marketing vs. PR: How They Support Brand Visibility By Evolve PR and Marketing In today’s landscape, having a good product or service alone isn’t enough to build a lasting brand image. You need more than that. Marketing and public relations (PR) are two key ways to boost brand awareness. Both work toward the same goal, […]

What Is Influencer Marketing? Strategy & Success Tips

What Is Influencer Marketing? Strategy & Success Tips By Megan Sawyer, senior account manager at Evolve PR and Marketing Influencer Marketing: You’ve likely heard the term used and may even have a loose understanding of the concept. Over the past decade, this strategy has become a significant part of public relations and marketing campaigns. Today, […]