Launch a National PR Campaign That Grows Beyond Local Wins
Launch National PR Campaign: From Local Wins to Big Coverage By Evolve PR and Marketing Landing that local story was a smart move. But now it’s time to shift gears and aim higher. National PR means going where your message can make a broader impact, reaching new markets, new audiences, and new opportunities. This article […]
National PR Launch: Coast-to-Coast Brand Visibility
National PR Launch: Planning for Coast-to-Coast Impact By Evolve PR and Marketing You can plant your flag in your hometown. That’s a start. But if you want people in Atlanta, Seattle, and Phoenix to remember your name, a national PR launch is what gets you there. And it takes more than one media blast. You […]
Media Relations in National Press That Build Long-Term Trust
Media Relations in the National Press That Build Trust By Evolve PR and Marketing Good timing can land you a headline, but it won’t earn you a journalist’s trust. Media relations in the national press go deeper than one great pitch. They’re about being the person reporters know they can count on when they’re on […]
National Award Recognition That Builds Brand Credibility
National Award Recognition That Builds Brand Credibility By Evolve PR and Marketing National award recognition does more than look good on a shelf. It builds brand credibility at scale. When your brand earns national recognition, it sends a message louder than any ad could: this business is the real deal. This article looks at how […]
National Crisis Communication That Protects Brand Reputation
National Crisis Communication Strategy That Protects Brand Reputation By Evolve PR and Marketing National crisis communication is the shield that protects your brand when it matters most. Crises don’t wait around. They strike fast, spread even quicker, and put everything you’ve built to the test. In those critical moments, communication at the national level becomes […]
Brand Voice in PR: Make It Resonate with Your Audience
Brand Voice in PR: Make It Resonate with Your Audience By Evolve PR and Marketing Brand voice in PR is more than just style. It’s how your message builds recognition, trust, and emotional connection. Your message is more than what you say. It’s how you say it, and that’s your brand voice. If you want […]
Brand Positioning and Public Perception: How to Align Them
Brand Positioning and Public Perception: How to Align Them By Evolve PR and Marketing Brand positioning and public perception do not always align, and when they drift apart, brands lose clarity, trust, and growth. Inside the company, you may feel sure about what your brand represents. Outside, your audience may read it differently. As HubSpot […]
Cross-Regional PR Campaigns That Stay Consistent Across States
Cross-Regional PR Campaigns That Stay Consistent Across States By Evolve PR and Marketing Cross-Regional PR Campaigns have to move just as smoothly as your product does. The tricky part is balance. You want to stay consistent, but you can’t afford to sound stale or repetitive. That’s where thoughtful planning comes in. This article explores how […]
Jennifer Kaplan Named 2025 PRNEWS People of the Year
Jennifer Kaplan Named to 2025 PRNEWS People of the Year Big thanks to @PRNEWS. We’re thrilled to announce that our founder and CEO, Jennifer Kaplan has been named a 2025 PRNEWS Person of the Year Honoree in the Agency CEOs category! Honored to be in the company of so many outstanding PR leaders shaping the […]
Speed in Public Relations: The Fast Track to Media Wins
Speed in Public Relations: The Fast Track to Media Wins By Aly Pillar, Account Manager at Evolve PR and Marketing Speed in public relations is more than a bonus in today’s media world—it’s essential. While storytelling and message clarity remain vital, your ability to move quickly can determine whether your brand earns media coverage or […]
PR Trends in 2025: What Every Brand Needs to Know
PR Trends in 2025: What Every Brand Needs to Know By Evolve PR and Marketing PR trends in 2025 are transforming how brands build trust, shape narratives, and secure media visibility. In a year defined by innovation and authenticity, the brands leading PR success are those that balance human connection with technological insight. Authentic Brand […]
PR and Social Media Strategy: How They Work Together
PR and Social Media: How They Work Together to Build Your Brand By Ava Patton PR and social media are essential elements of a successful brand communication strategy. Combining public relations with digital platforms allows businesses to amplify their voice, build trust, and engage with audiences across multiple touchpoints. To ensure a strong brand presence, […]
PR and Marketing KPIs: Track PR’s Real Impact
PR and Marketing KPIs: Track PR’s Real Impact By Kate Hofmann, Senior Account Manager at Evolve PR and Marketing PR and marketing KPIs should be the starting point of every strategic communications plan. If your PR efforts aren’t trackable, they’re not truly working. Aligning public relations with measurable marketing goals ensures that your campaigns generate […]
Press Release in Modern PR: Is It Still Important Today?
Press Release in Modern PR: Is It Still Important Today? By Krista Tillman, Senior Account Executive at Evolve PR and Marketing Press release in modern PR strategy is still highly relevant today. Despite the evolution of the media landscape, press releases remain a core tactic for delivering verified, accessible news to the public and journalists. […]
How AI Is Changing the PR Landscape
How AI Is Changing the PR Landscape By Tessa Manning, Account Manager at Evolve PR and Marketing AI in public relations is a game-changer in today’s communications landscape. From automating media outreach to analyzing sentiment and improving workflows, AI tools are rapidly redefining how publicists operate. But as these tools grow in sophistication, they must […]
