By Krista Tillman, senior account executive at Evolve PR and Marketing – 

Securing a media feature is always an exciting milestone—it means your business, nonprofit, or idea is reaching new audiences. But the impact of a media hit doesn’t need to stop there. You can continue to leverage your media coverage to further establish credibility, reinforce your brand and PR strategies and amplify your success.

Maximizing the impact of earned media
PR Strategies: Maximizing the Impact of Your Earned Media

 

  1. Share Your Media Hits on Social Media and Your Website

Media placements are often visually appealing and packed with information, making them perfect for online content. Here are a few creative ways to share your media hits across your digital channels:

 

Pro Tip: Create a “Press Room” on your website to house all your media hits. This page can act as a dynamic showcase of your credibility and expertise. Include your PR team’s contact information to make it easy for journalists or potential partners to reach out for future opportunities. Also, use SEO on your press room page to increase visibility on these media hits.

2. Showcase Your Media Hits in Your Physical Space

If you’ve recently been featured on the cover of a prominent magazine or contributed an article to a major publication, display these media hits proudly in your brick-and-mortar establishment. Frame magazine covers or print features and hang them where customers, clients or visitors can see them. This not only adds a touch of professionalism to your space but also sends a powerful message that your business or nonprofit is a credible and successful entity.

3. Share Your Media Coverage with Stakeholders

Publicists measure success through key metrics such as the number of media hits, the estimated audience reach and the publicity value (which reflects the cost of advertising to achieve similar visibility). To keep stakeholders in the loop, request that your PR team provide regular updates on these metrics—whether monthly or quarterly. Presenting this data can help you demonstrate the tangible value of your media placements, impress stakeholders and highlight the impact of your media coverage.

4. Amplify Your Media Wins

The key to maximizing the impact of your earned media is to actively promote it across various channels. By sharing your media hits online, displaying them in your physical location and reporting results to stakeholders, you can amplify the credibility and reach of your media success.

Make sure your media wins don’t just make a splash but they keep making waves!


Bringing people together through our relationships to promote and enhance their message to the world. Evolve PR and Marketing is a results-driven, full-service public relations firm that has been proudly ranked the number one public relations agency by Arizona Business Magazine for two years running. Located in the greater Phoenix area of Arizona, and expanding across the country, we’re here to elevate your brandenhance your visibility, and create meaningful connections that make an impact.