PR Strategies: Three Tips for Mastering a Live TV Interview

Preparing for a live television interview

By: Kaylin Dunnett, senior account manager at Evolve PR and Marketing –  Participating in a live, televised interview can be an impactful moment in a client’s PR campaign, and allows for a brand or expert to add a personal touch to products or services. Whether you’re a seasoned spokesperson or getting in front of the […]

PR Strategies: Maximizing the Impact of Your Earned Media

Maximizing the impact of earned media

By Krista Tillman, senior account executive at Evolve PR and Marketing –  Securing a media feature is always an exciting milestone—it means your business, nonprofit, or idea is reaching new audiences. But the impact of a media hit doesn’t need to stop there. You can continue to leverage your media coverage to further establish credibility, […]