Pitch Perfect: The PR Formula Reporters Love
By Hayley Ringle, Senior Account Manager at Evolve PR and Marketing – If you’ve ever found yourself hooked by the first few lines of an interesting article, chances are it started with a compelling, real-life story. Maybe it was a profile of a mom overcoming the odds, going back to school, and making a better […]
Mastering Media Training: Key Tips to Shine in Interviews
By Kwyn Lowe, Senior Account Executive at Evolve PR and Marketing – In today’s fast-paced media landscape, being interviewed can be both an exciting and daunting experience. Whether it’s a live TV segment, a podcast, or a print interview, knowing how to handle the spotlight can significantly impact how your message is received. Here are […]
How to Tastefully Leverage Current Events for PR Purposes
By Kaylin Dunnett, Senior Account Manager at Evolve PR and Marketing – News is a constant, endless stream of information that permeates the public consciousness, inspiring ideas, conversation and action. It is a resource that your public relations professional would be remiss to not tap into when pitching, and a valuable opportunity for you as […]
PR Strategies: Three Tips for Mastering a Live TV Interview
By: Kaylin Dunnett, senior account manager at Evolve PR and Marketing – Participating in a live, televised interview can be an impactful moment in a client’s PR campaign, and allows for a brand or expert to add a personal touch to products or services. Whether you’re a seasoned spokesperson or getting in front of the […]
PR Strategies: Maximizing the Impact of Your Earned Media
By Krista Tillman, senior account executive at Evolve PR and Marketing – Securing a media feature is always an exciting milestone—it means your business, nonprofit, or idea is reaching new audiences. But the impact of a media hit doesn’t need to stop there. You can continue to leverage your media coverage to further establish credibility, […]
