By Ava Patton at Evolve PR and Marketing –
Every day at Evolve PR & Marketing is unique. Every day presents fresh challenges, innovative opportunities and the potential to positively impact our clients in the rapid industry of public relations. Here’s a behind-the-scenes look at what a typical day at a public relations firm involves.
Staying Informed with the News
Starting bright and early, we evaluate the most recent news and media coverage about our clients at the start of each day. Remaining updated of how our clients are being portrayed in the media is essential, whether that be through monitoring internet articles, social media posts or any live TV news segments. It establishes the tone for the day, enabling us to respond promptly and modify our plans of action as warranted.
Creating Content and Collaborating
The next responsibility for the majority of our account managers is writing. There is constant content to produce, from bylines and blog articles to press releases and media pitches. Our work revolves around writing, so we strive for both originality and accuracy. To ensure that the client’s narrative is presented in the most captivating manner possible, each item must be created with their voice and goals in mind.
Since PR relies heavily on communication, client interactions are an important aspect of the day. These meetings are designed to make sure that our clients’ needs are being fulfilled, whether it’s through brainstorming to plan a new campaign or a status update to assess continuing efforts. Our team spends time contacting journalists, bloggers and media outlets to pitch story ideas or to secure segments in addition to working with clients. To maintain the flow of our success, establishing and preserving solid media connections helps in various short-term and long-term ways.
At Evolve, we strongly emphasize teamwork, and everyone serves as a backbone to our success. Our team meets monthly to recognize accomplishments, upcoming events and celebrate new clients.
Evolving Through Crisis and Research
An essential component of the PR process is research. Every day, we set aside time to learn more about our clients, whether it is by examining market trends, evaluating the actions of competitors or using tools for social media research. With this research, we are able to customize our messaging and tactics to meet the specific requirements of each client.
We do more than simply write press releases; we also design campaigns that make an impression and capture attention. On other days, we’re in crisis mode, offering quick actions to safeguard a brand’s reputation when difficulties occur.
At Evolve PR and Marketing, we are always changing and adapting to better serve our clients. Although the activities we perform on a daily basis may change, we are always dedicated to producing outstanding outcomes. Building media relationships, writing a press release or coming up with unique campaign ideas are all part of our constant efforts to improve our customers’ brands and enable them to thrive in the media environment.
Every day is different in the life of a publicist, and at Evolve, we wouldn’t have it any other way.
